Author Archives: hello@digitalsquad.co.nz

The COVID-19 pandemic has forced many industries to change their system and way of working to be digital, and the B2B environment is no different. Although it started as a crisis response, this digital transformation has become the new approach … Read More

Building trust with someone or a group of people is easier said than done. For the most part, B2B businesses have difficulty establishing a mutually trusting relationship with their clients. The same couldn’t be said for the B2C companies, as … Read More

Many long-established and classic B2C businesses were affected and brought to their knees as we ventured into the digital age. It may seem like the end for these businesses. However, a few of them take this digital transformation as an … Read More

Instagram Reels is the new and shiny feature that Instagram released last year. The feature is said to be Instagram’s way to clap back against the popularity of TikTok and a way to create similar content within the Instagram platform. … Read More

It is no longer a secret that one of the best ways to increase your engagement in your social media channels is to leverage user-generated content. Even so, many brands still overlook this tactic. Considering that 60% of B2B marketers … Read More

Did you know? Over a third of all Google traffic only goes to the first result page? Therefore, your content needs to rank in the first few results if you want people to click on it. Not only that, it … Read More