Author Archives: Joy Masapequena

Top 10 B2B Marketing Trends in 2024

As 2023 draws to a close, the B2B marketing scene is on the cusp of a new phase, filled with both anticipation and uncertainty. Marketing professionals like us here at Digital Squad are faced with a variety of challenges as … Read More

Creating a Budget for Your SaaS Marketing Plan

Creating a Budget for Your SaaS Marketing Plan: Factors to Consider and Best Practices

Creating a budget for your Software as a Service (SaaS) marketing plan is a critical step in maximizing the effectiveness of your marketing efforts. … Read More

B2B SaaS Marketing

B2B SaaS Marketing: Understanding Your Buyers and Creating Effective Campaigns

As the world continues to embrace technology, the Software as a Service (SaaS) industry has continued to grow rapidly. This growth has created a highly competitive marketplace, making it difficult for businesses to stand out and reach their target audience. … Read More

saas content marketing

Why Content Marketing is Key to SaaS Marketing Success

SaaS companies are known for their complex products and services, and their unique selling points are often difficult to communicate to potential customers. … Read More

Crafting a Winning SaaS Marketing Strategy: Best Practices and Examples

I. Introduction As a SaaS company, having an effective marketing strategy is crucial to your success. A strong SaaS marketing strategy can help you increase customer acquisition, generate leads, improve conversion rates, and retain customers. In this blog post, we … Read More

The Dos and Don'ts of Posting on Facebook

The Dos and Don’ts of Posting on Facebook for B2B Brands in Australia

Facebook has over 2.85 billion monthly active users, making it a powerful platform for B2B brands in Australia to connect with their target audience. … Read More

10 Examples of the Best SaaS Marketing Campaigns of All Time

SaaS (Software as a Service) marketing has become an integral part of the technology industry. As businesses continue to shift to the cloud and subscription-based services, SaaS marketing has become increasingly important. … Read More

CVP Marketing: How to Create a Compelling Value Proposition for Your B2B Brand

As a B2B marketer, you know that standing out in a crowded market can be a challenge. … Read More

Maximizing B2B Marketing ROI

Maximizing B2B Marketing ROI: Tips from Top Melbourne Agencies

Are you struggling to get a good return on investment (ROI) from your B2B marketing efforts? You’re not alone. … Read More

How Automation Services Can Streamline Your B2B Marketing Efforts and Save Time

As a B2B marketer, you know that time is money. The more efficiently you can manage your time, the more successful your marketing campaigns will be. This is where automation services come in. By automating certain aspects of your marketing … Read More