As 2023 draws to a close, the B2B marketing scene is on the cusp of a new phase, filled with both anticipation and uncertainty. Marketing professionals like us here at Digital Squad are faced with a variety of challenges as … Read More
Fractional CMO

Fast-Track Your B2B SaaS Growth Potential With Fractional CMO
Expanding your B2B SaaS enterprise with Chief Marketing Officers (CMO) who not only possesses strategic marketing expertise but is also willing to roll up their sleeves is essential. With SaaS growth, you require more than just a professional – you need a trusted partner.
Digital Squad's CMOs offer precisely this level of expertise, underpinned by a battle-tested B2B SaaS marketing playbook. They seamlessly integrate with your team, becoming an organic extension of your business, ensuring your SaaS venture scales to its full potential.
Growth-focused strategies
We develop growth strategies for a range of businesses across the industrial sector, from manufacturers to technology companies, technical product distributors, system integrators, and engineering services firms. Our strategic marketing solutions are well-considered, customer-oriented and focused on delivering ROI for your business.
Impactful SEO campaigns
We use proven SEO tactics to help build your reputation with key stakeholders and drive clients to your site. Using the most powerful keywords in your niche, we guarantee high-level SEO performance that outranks your competitors.
Power-up website performance
We improve the buying process for customers through web design, conversion rate optimisation, and a focus on user experience to increase enquiries, conversions, and ultimately, ROI for our clients.
OVER 15 YEARS OF B2B SAAS MARKETING
Expertise Meets Action
In the realm of B2B decision-making, our Fractional CMOs stand apart. They are not merely strategists but active catalysts of progress. We seamlessly merge strategic marketing acumen with practical, hands-on execution, all in pursuit of delivering tangible and impactful outcomes for your enterprise.
- In-depth needs analysis
- Full marketing audit


A CURATED PLAYBOOK THAT WORKS
Proven B2B SaaS Marketing Playbook
Unlock the advantages of our well-established B2B SaaS marketing framework, meticulously honed over years of triumphant campaigns. We possess a deep understanding of what yields results and what falls short, ensuring your business navigates its growth journey with confidence and precision.
- Customized marketing playbook
- Actionable marketing strategies
SEE RESULTS IN A NEW LIGHT
Data-Driven Decision-Making Body
Embrace the potential of strategy guided by data. Our Fractional CMOs leverage meticulous analytics to navigate your B2B SaaS enterprise towards unparalleled growth and a superior return on investment.
- Objective-based strategies
- Monthly performance reporting

Fractional CMO Services Trusted by Global Brands
Powering content-led growth acceleration for brands at every stage.
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“The team at Digital Squad have been supporting our content and marketing efforts across SEA and AUNZ since 2020 and we are extremely pleased with our collaboration.”
Cindy Tan
Sanvik Coromant
Trusted by Amazing clients






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Frequently Asked Questions
A Fractional CMO, provided by Digital Squad, is an experienced marketing executive who works on a part-time or project basis for your business. They bring a wealth of knowledge and strategic expertise to the table. By leveraging our Fractional CMO services, your B2B business can benefit from cost-effective access to high-level marketing leadership, resulting in optimized marketing strategies aligned with your business goals and maximum ROI.
Our Fractional CMO seamlessly integrates with your existing team and agency partners. They collaborate closely to ensure strategies are aligned, provide strategic direction, and bridge any gaps in your marketing efforts. Their role is to enhance your existing capabilities, foster collaboration, and guide your team and partners to success.
By engaging a Fractional CMO from Digital Squad, you can expect measurable results such as increased lead generation, improved conversion rates, higher ROI on marketing spend, and enhanced brand visibility. Our Fractional CMOs employ data-driven strategies and continuously optimize campaigns to align with your specific business objectives.
Certainly. Our Fractional CMOs are experts in leveraging technology for B2B growth. They can guide your business through digital transformation, recommending and implementing the right marketing technologies and automation tools to streamline processes, enhance efficiency, and drive results.
Fractional CMOs from Digital Squad are adaptable and suitable for a wide range of B2B industries. Whether you’re a tech startup, an established manufacturing firm, or any other B2B business, our experts can provide valuable marketing leadership and strategy to help you achieve your growth goals.
The pricing for a Fractional CMO from Digital Squad is tailored to the scope and duration of your engagement. This flexible pricing model ensures that you only pay for the expertise and hours you need, making it a cost-effective solution for B2B businesses. You get access to top-tier marketing guidance without incurring the significant fixed costs associated with a full-time CMO.
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