As 2023 draws to a close, the B2B marketing scene is on the cusp of a new phase, filled with both anticipation and uncertainty. Marketing professionals like us here at Digital Squad are faced with a variety of challenges as … Read More
Industrial Marketing
Bespoke industrial marketing solutions designed to accelerate growth
Digital Squad is a strategic digital marketing agency specialising in industrial, manufacturing and engineering businesses. We architect custom multi-channel marketing strategies for organisations in these sectors that boost your bottom line through more qualified leads and better customer relationships.
Growth-focused strategies
We develop growth strategies for a range of businesses across the industrial sector, from manufacturers to technology companies, technical product distributors, system integrators, and engineering services firms. Our strategic marketing solutions are well-considered, customer-oriented and focused on delivering ROI for your business.
Impactful SEO campaigns
We use proven SEO tactics to help build your reputation with key stakeholders and drive clients to your site. Using the most powerful keywords in your niche, we guarantee high-level SEO performance that outranks your competitors.
Power-up website performance
We improve the buying process for customers through web design, conversion rate optimisation, and a focus on user experience to increase enquiries, conversions, and ultimately, ROI for our clients.
Over 15 years of B2b Marketing Expertise
Marketing strategies that overcome industrial challenges
Businesses in the industrial sector face unique challenges, such as complex purchasing decisions, long sales cycles, and specific target audiences. At Digital Squad, we help clients overcome these challenges through the development and implementation of strategic marketing campaigns that differentiate your business from the competition and drive its success.
- Strategic marketing initiatives
- Proven B2B results
- Award-winning team
- Industrial market focus
expert-led marketing campaigns that work!
Expert industrial marketing team
The industrial marketing solutions that we deliver are scalable and growth-focused. We specialise in the industrial sector, with demonstrable results in a range of verticals. Your success is our success, and we are committed to increasing your business performance and meeting your overall business goals and marketing objectives. We outline key performance metrics for the campaign, and continuously work to improve on our results. Transparency is important to us, and we provide in-depth reports that we review regularly with clients.
- Over 15 years tech marketing in APAC and SEA
- Worked with market leaders and fast growth startups
- Scalable industrial marketing solutions
- Awarded Best B2B and Integrated Marketing Agency by SEMRUSH
Empower your marketing efforts with the right content
Growth-focused industrial marketing strategies
We understand that industrial businesses have very different products, services, and values. We take the time to get to know your business and pinpoint your unique selling proposition so that we can articulate these benefits to your audience through educational sales tools, such as digital data sheets, infographics, webinars, and case studies. These tools are designed to guide the audience through the various stages of the sales funnel to conversion.
- Organic Demand Generation
- Higher Conversion Rates and Warmer Leads
- Improved MQL and SQL
intelligence driven strategies that dominate
Marketing that incorporates Industry 4.0
With the development of industry 4.0, manufacturers are quickly adapting to new technologies that digitise their business model. These technologies, techniques ,and new systems are an investment in improving your business offerings. Digital Squad helps you capitalise on this with effective marketing strategies that articulate your value proposition and position you favourably against the competition so that you can justify higher prices and win more bids.
- Capitalise on investments
- Win more bids
b2b Marketing services
Our experts will customise your marketing stack
Google Ads
Find the right audience for your ads on the world’s largest advertising network, increasing your targeted business reach.
Social Media Marketing
Build your own brand story and community. By combining content and analytics, engage with your audience to deliver content that sells.
LinkedIn Marketing
A top platform for B2B lead generation. Use this business-oriented community to further your connections with industry professionals, and drive interest for your brand.
Content Marketing
Engage your customers with relevant content. Design a conversion-driven content strategy from website, blog posts, case studies and more.
Account-based marketing
Identify and reach out to high-value customers with a personalised marketing approach, strategically driving your revenue.
Demand generation campaigns
With a blend of organic, paid and owned media, let this data-driven campaign approach build brand awareness and sell your business solutions.
Search Engine Optimisation
Leverage on best SEO practices to achieve improved rankings, traffic and conversions for your business.
Conversion Rate Optimisation
Convert your site traffic into sales with best CRO tactics. With proper CRO, maximise your efficiency in conversion and see results in numbers.
Lead nurturing and scoring
Build and develop strong relationships with your prospects to win them over. Keep your leads warm with this effective inbound marketing strategy.
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“The team at Digital Squad have been supporting our content and marketing efforts across SEA and AUNZ since 2020 and we are extremely pleased with our collaboration.”
Cindy Tan
Sanvik Coromant
Trusted by Amazing clients
Solve your industrial marketing challenges. Speak to a consultant today.
Get answers
Frequently Asked Questions
Industrial marketing is a niche area of B2B marketing where a business is selling products and services to an industrial company. It is a complex area of marketing, as the products are typically highly specialised. To succeed, strong product and industry knowledge is vital. At Digital Squad, we have worked extensively across the industrial sector and have significant experience in marketing to industrial buyers. We get to know the products you are selling so that we can articulate the benefits to the target audience. We work closely with businesses to develop their value proposition, benefits and point of difference to propel your performance beyond your competitors.
Digital Squad offers an end-to-end digital marketing service to businesses across a range of industry verticals. We have worked expansively within the industrial sector to achieve demonstrable results through carefully curated multi-channel marketing programs. We apply our learned knowledge of the industrial sector to the benefit of our clients, reducing the potential for wasted time, money, and resources on ineffective tactics.
A strategic and considered industrial marketing strategy is the most effective way for businesses to compete in a crowded industrial market. When implemented correctly, an industrial marketing campaign can create a strong brand and communicate the right messaging to the right audiences to propel the success of your business.
What sets us apart from other digital agencies is our unmatched knowledge and expertise in the industrial sector. We are results-driven and strive to succeed for our clients. Through a combination of in-depth marketing and industry knowledge, we deliver effective marketing solutions for clients. We leverage the skills of our team to curate tailored marketing strategies that connect to your audience and motivate them to act.
One of the most important things to remember is that your website acts as your digital store front, and it should be constantly optimised and updated to represent your business and value proposition. In terms of campaigns, the conversion rate and cost per conversion are two of the key metrics to pay attention to. At Digital Squad, we have a team of conversion rate optimisation (CRO) experts who use a data-driven approach to determine how profitable your campaigns are. We use these insights to create conversion-focused strategies that ensure you are turning interest into sales.
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