As 2023 draws to a close, the B2B marketing scene is on the cusp of a new phase, filled with both anticipation and uncertainty. Marketing professionals like us here at Digital Squad are faced with a variety of challenges as … Read More
UAE's best technology marketing agency bar none!
Digital Squad is an award-winning digital marketing agency with demonstrable results in the technology sector. Our specialist team can help scale your business through carefully crafted integrated marketing strategies customised to align with your growth objectives.
cutting edge vs bleeding edge - know the difference
Adapt to the ever-changing needs of technology buyers
To succeed in a market that is becoming ever-more crowded, technology companies must shift their focus from trying to sell products to adding value to their audience. Today’s technology buyers are looking for education and information on how technology solutions will solve their problems. That's where marketing messaging comes into play. We help reframe communications to ensure they speak to buyer motivations, overcome their objections and articulate your business value proposition to put you in the best position to win more opportunities.
awarded best integrated marketing agency in 2022
Put your technology marketing in safe hands
We architect and implement technology marketing solutions that are scalable and focused on driving growth for your business. Specialising in the technology sector, we have demonstrable experience with a range of niche businesses areas in SaaS, System Integrators, Cybersecurity, Managed IT services, Blockchain and Big data. Our focus is on increasing your business performance through boosting revenue and market footprint. We provide detailed reports on key performance metrics to ensure transparency throughout each campaign, so that we both know what is working.
vanity metrics vs metrics that matter
ROI-Focused technology marketing strategies
We improve success rates for our clients through an adaptive-strategy process where we consider the buyer journey and identify the weak points and gaps in the strategy in real-time as the campaign runs. We provide you with regular reports that outline key performance metrics to give you a comprehensive understanding of how your marketing spend is working. We use these metrics to build on campaign success and maximise real-world results through testing, tweaking, and optimising to ensure you don’t miss any opportunities.
proven technology marketing blueprint
Building out your lead pipeline architecture
We measurably increase leads at all stages of the buyer journey to build out your sales pipeline so that you are attracting, nurturing, and educating customers and prospects throughout all stages of the buying journey. We help technology businesses attract new customers, sell more to your existing customers, cross-sell to your existing customers, and find new customers in complementary markets. We identify the alignment between these strategies and your technology marketing efforts to deliver results.
Integrated Technology Marketing services
Our experts will customise your tech-marketing stack
“Digital Squad have delivered a 10x growth in leads over an aggressive 4 months and demonstrated powerful ability to scale fast when needed".
Former VP and Global Head of Marketing
Trusted by Amazing clients
Supercharge your growth with a customised technology marketing strategy. Chat with our experts today.
Frequently Asked Questions
To accelerate company growth and disrupt the status quo, businesses in the technology sector require effective marketing. Impactful marketing communications will articulate the business value proposition, solidify core messaging, generate buzz, and ultimately, create demand. Digital Squad works closely with complex technology companies to deliver marketing strategies that are designed to engage, inspire, and motivate the target audience to act.
Digital Squad has a broad range of success in digital marketing – and we have the results, awards and accolades to prove it. We have worked with a wide range of brands, from recognised B2C clients to enterprise B2B businesses. Our expert team applies their collective knowledge of niche technology marketing disciplines to the benefit of our clients in the industry.
While we apply our previous experience to our advantage, we do not take a ‘one size fits all’ approach to technology marketing. We understand that every client is different with unique nuances and take the time to understand the business and its goals and objectives in order to create a strategy that is customised to them.
Unfortunately, there is no silver bullet when it comes to choosing a marketing channel mix. The most effective marketing campaigns will comprise a number of channels that align with the business objectives and characteristics of the audience. Digital Squad has a team of specialists in various niche areas of digital marketing including Google Ads, Facebook, Instagram, YouTube, LinkedIn, Content marketing and SEO. We also have experts that work in conversion rate optimisation to ensure no leads are lost once they reach your website.
We work closely with our clients to determine the right combination of channels that will work for their business and budget, paying close attention to those with the most impactful ROI.
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