Top Keyword Research Tools for SEO Professionals

Are you in search of the finest SEO keyword research tools?

Keyword research plays a crucial role in boosting your website traffic. It enables you to create high-quality content that attracts more organic search traffic.

However, the process of finding the right keyword research tool can be challenging, especially for SEO beginners.

In this article, we will share the top-notch keyword research tools that experts utilize to enhance their website traffic.

What exactly is a Keyword Research Tool?

A keyword research tool assists you in discovering popular topics that people are searching for on search engines like Google, Bing, Amazon, etc.

This helps you identify the content ideas that your target audience is seeking. Consequently, you can plan your content strategy to cover those topics in your blog posts and landing pages.

Additionally, keyword research tools provide insights into both seed keywords and long-tail keywords, revealing where your competitors rank. By targeting those keywords and optimizing your content, you can steal their traffic.

Without further ado, let’s explore the best keyword research tools for SEO that you can utilize.

1. Semrush

Semrush is an all-inclusive SEO tool suite that enables you to conduct effective keyword research and improve your SEO rankings.

With the Keyword Overview tool, you can enter a keyword and obtain a comprehensive overview of everything you need to know. This includes the monthly search volume, the trend (whether it’s gaining or losing popularity), and much more.

Scrolling down, you will find a convenient list of related keywords that you might consider using. Additionally, you can explore the organic search results to discover where your competitors rank for the keyword. The tool also provides insights into Google Ads that employ the keyword in PPC advertising (pay-per-click ads).

Furthermore, the Domain Overview feature allows you to analyze any competitor’s website to uncover their organic search terms, keyword data, and other organic traffic metrics.

By clicking on the Organic Research tab, you can access pertinent keywords, your competitor’s search engine ranking positions (SERPs), the traffic value (CPC), and more.

3. AnswerThePublic

AnswerThePublic operates in a rather unique manner compared to most other keyword research tools. It presents keywords in a visually appealing format, although you do have the option to view them in a list or download a .csv file of the results. 

If you’re just starting out with SEO and keyword research, this tool is highly recommended to give it a go, as you don’t even need to create an account to access it. Simply enter your keyword and explore what pops up. 

AnswerThePublic operates in a rather unique manner compared to most other keyword research tools. It presents keywords in a visually appealing format, although you do have the option to view them in a list or download a .csv file of the results. 

If you’re just starting out with SEO and keyword research, this tool is highly recommended to give it a go, as you don’t even need to create an account to access it. Simply enter your keyword and explore what pops up.

3. Ubersuggest

Discover the power of Ubersuggest, the ultimate keyword tool brought to you by Neil Patel. With Ubersuggest, you can access invaluable search volume data, find keyword suggestions, and gauge the difficulty level of ranking for your chosen keywords. But that’s not all!

Get ready to dive into a treasure trove of related keyword suggestions, complete with detailed information on trends, volume, CPC, paid difficulty, and SEO difficulty. Ubersuggest goes one step further by providing a comprehensive keyword overview, giving you insights into the keyword “Best WordPress Themes” and all its glory.

But wait, there’s more! Ubersuggest also unveils a world of content ideas related to your keyword. Discover estimated monthly visits, backlinks, as well as the number of shares on popular social media platforms like Facebook, Pinterest, and Reddit.

Are you ready to take your keyword research to the next level? Sign in to Ubersuggest with your Google account and unlock a world of possibilities. Gain access to more keyword suggestions, daily rank tracking, and personalized SEO suggestions. Plus, don’t forget to enhance your workflow with the convenient Ubersuggest Chrome extension. Let’s revolutionize your SEO game with Ubersuggest!

4. Ahrefs

Ahrefs is a fantastic keyword research tool that offers similar features to SEMrush. By utilizing Ahrefs keyword explorer, you can effortlessly generate keyword ideas by simply typing a keyword into the search box. A whole array of keyword suggestions will then be presented to you.

The Ahrefs keyword explorer tool

Additionally, Ahrefs enables you to discover the keywords that your competitors are ranking for (but you are not). This allows you to create captivating content pieces that target keywords related to those specific subjects.

In the Ahfres dashboard, you can find organic keyword data

Moreover, another exceptional competitive intelligence feature offered by Ahrefs is the ability to track new keywords and observe keyword movements in search queries.

Both Semrush and Ahrefs provide a plethora of other invaluable tools, including reports that identify broken links on your website, PPC keywords for Google Ads, and much more

5.  Google Keyword Planner

Discover Google Ads Keyword Planner

Did you know that Google’s Keyword Planner is not just for advertisers looking to run ads on Google? That’s right! This incredible tool can also supercharge your SEO game. And guess what? It’s totally free!

All you need to start is a Google Ads account. If you haven’t got one yet, simply sign up, enter your payment details, and voila! No need to stress about active campaigns or costs; this powerful resource awaits you with open arms.

Once you’ve gained access to the Keyword Planner via your Google Ads account, simply type in any keyword and be amazed at the wealth of data displayed – including an approximation of its monthly searches!

Find a Treasure Trove of Keyword Ideas

To top it all off, you’ll be presented with a lengthy list of related keyword suggestions, ready for endless exploration or convenient downloading. Happy hunting!

Whether you’re a blogger or eCommerce website, in order for keyword research strategy to work, you must setup Google Analytics and connect Google Search Console to your website.

These tools help you see how your website is performing for specific keywords along with showing you the average CTR (click-through-rate) on your listing. You can tweak your title to boost CTR and further improve your keyword rankings.

We hope this article helped you find the best keyword research tools for SEO. You may also want to check out our guide on doing keyword research for tips on how best to carry out your research and put the results into practice.