Digital Squad

Auckland's leading integrated agency for Digital Marketing.

Home-grown in Auckland, growing brands across APAC. Digital Squad connects digital marketing, brand strategy and practical AI to help ambitious organisations win customers and scale. Our senior-led team brings 19 years of experience to the work that matters: stronger visibility, better-qualified demand and more revenue from every customer journey.

Trusted by 450+ clients over 19 years

  • Singapore Airlines
  • Fonterra
  • Ora Pure
  • Jim's Cleaning
  • Nestlé
  • Sandvik Coromant
  • AI Rudder
  • Lightsource BP
  • The Palm Tree House Bali
  • Telstra
  • KrisShop
  • HOMAG
  • Procter & Gamble
  • CityFitness
  • Viavi
  • Snowberry
  • TAB
  • España
  • Dementia Australia
  • BlueScope
  • LegalVision
  • Anchor
  • Escape Haven
  • Squirrel
  • Harcourts Purba Bali
  • Rejuvo Life
  • THERA
  • Fun Day Nusa Dua
  • Yolla Realty
  • Reef Divers
  • Nabcore
  • Heritage Bay
  • Soulshine Bali
  • Carina Hardy Jewellery
  • Blue Karma Dijiwa Ubud
  • Hyperios
  • The Maven Co
  • Zentara
  • Tally Group
  • MSA
  • Incite
  • Vikasa
  • lyf
  • PropNex
  • Prolink
  • Green Link Digital Bank
  • Infiniti
  • KAPA The Design Collective
  • Sino Suisse
  • Trehaus
  • Unispace
  • Samoa

Founder-led. Award-winning.

The next decade of growth won’t be driven by more spend.

It will be driven by better systems.

We bring strategy, search, paid media and AI together to turn market opportunity into lasting commercial advantage.

The Integrated Growth Agency for Digital Marketing, AI Transformation & Strategic Communications.

Building organisations for what’s next.

What makes us different

Founder-led.Human experience x AI.Boutique agility.Proven framework.

The Digital Squad team gathered around a meeting table
  • Founder-led, senior-delivered

    Work directly with experienced strategists who understand your business and stay involved from the first decision through delivery.

  • Award-winning performance expertise

    Four Semrush Awards recognise our ability to turn search strategy, campaign craft and disciplined execution into meaningful business results.

  • Human experience × practical AI

    Our specialists use AI to accelerate research, analysis and delivery, with human judgement responsible for the strategy and the standard of work.

  • Boutique agility, enterprise discipline

    Get a responsive team with the systems to handle complex programmes, without adding unnecessary layers between your business and the people delivering.

Move from insight to execution, with a clear plan for growth.

Three colleagues reviewing a growth plan together
  1. Phase 1

    Discovery Audit

    We examine your customers, performance and systems to identify what is holding growth back.

    Outcome: A shared diagnosis and a clear definition of success.

  2. Phase 2

    Strategy Blueprint

    We connect channel priorities, brand, data and technology in a practical plan tied to your commercial goals.

    Outcome: A focused roadmap with agreed priorities and measures.

  3. Phase 3

    Execution Sprint

    Our team launches the priority work in focused cycles, with clear ownership and visible progress.

    Outcome: Working campaigns, useful learning and momentum your team can see.

  4. Phase 4

    Optimisation & Insights

    We review customer response and commercial performance, then refine the work and scale what earns its place.

    Outcome: Stronger conversion, smarter investment and sustained improvement.

From our beginnings in Ponsonby in 2007 to regional programmes for leading brands, we have built our reputation on measurable results. Today, that experience gives ambitious teams the confidence to grow at home and compete further afield.

  • 19 years

    Kiwi market experience since 2007

  • 450+

    Clients Served across APAC

  • $50 million

    Ad spend management across paid channels

  • 4 x Semrush Awards

    Internationally recognised SEO excellence

Explore our services

Unlock hidden growth potential.

See what we do

Let’s get moving

Schedule a discovery Zoom meeting.

Book a call

Our clients’ success is our best testament

  • Press coverage of AI Rudder's US$50m Series B round
    AI Rudder raises a US$50m Series B led by Tiger Global and Coatue.
  • Digital Squad have delivered a solid growth in leads over an aggressive 4 months and demonstrated a powerful ability to scale fast when needed.

    Henrik Peterson

    Former VP & Global Head of Marketing, AI Rudder

  • We were looking for a partner who understood the complexity of our B2B audience. Digital Squad delivered a unified growth framework that connected our strategy, data, and performance.

    Cindy Tan

    Digital Marketing Lead, Sandvik Coromant

Trusted by leading local and global brands.

  • Anvesh Katuri, Founder at Hyperios

    Anvesh Katuri

    Founder at Hyperios

    From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.
  • Ben Tan, KrisShop, Singapore Airlines

    Ben Tan

    KrisShop, Singapore Airlines

    After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.
  • Joanna Du, Head of Marketing at Cahoot

    Joanna Du

    Head of Marketing at Cahoot

    The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.

Contact

Request a Strategy Session

Tell us where growth has stalled and what you want to achieve. A senior strategist will review your brief and come prepared to discuss the next step.

What are you looking to achieve?

Select all that apply.

Tell us about your business, current marketing efforts, biggest challenge, or what success would look like.

Senior-led strategy • No obligation • Response within one business day

Commonly asked questions

We’re ready to help if you have more.

  • We help businesses attract the right customers and turn marketing investment into revenue. That can mean more qualified enquiries, stronger online sales or a successful market launch. Our work connects digital marketing, branding, data and AI around the result you need, rather than treating every channel as a separate project.

  • When your search, paid media, content and website teams share the same priorities, fewer opportunities fall between them. We can see whether the constraint is visibility, the proposition, the page experience or follow-up, then direct effort where it will make a difference. You get one senior-led team accountable for how the whole programme performs.

  • Yes. Technical SEO helps search engines discover and understand your pages; useful content gives people a reason to visit; conversion work helps them take the next step. We assess these together, so stronger rankings lead to better customer journeys. Priorities can include site structure, commercial pages, calls to action and the quality of incoming enquiries.

  • Yes, but the strategy follows how the customer buys. B2B work often centres on decision-makers, long evaluation cycles and sales-ready pipeline. Consumer programmes may focus on purchase conversion, margin, bookings or repeat business. We adapt the channel mix, content and measurement to those economics instead of applying the same campaign to every business.

  • We use AI where it improves the work: finding patterns in performance data, researching customer questions, speeding content production or reducing repetitive administration. We can also build custom agents and automations around your existing systems. Experienced people remain responsible for accuracy, brand judgement and implementation, so efficiency does not come at the expense of trust.

  • We start by agreeing your goals, reviewing current performance and identifying the biggest barriers to growth. From there, we prioritise the work, establish reliable tracking and launch the first improvements. By the end of the opening cycle, you should have a clear view of what is working, what needs attention and where the next investment belongs.

  • Yes. We work with organisations across New Zealand, including Wellington and Christchurch, and support expansion into Australia and wider APAC markets. The strategy stays connected, while targeting, messaging and delivery adapt where customer needs differ. You can start with a focused domestic programme and bring in regional capability as the opportunity develops.

  • Yes. A defined SEO, paid media, content or automation brief can be the right starting point. We agree the objective, scope and measures before work begins, then identify any dependencies that could limit results. You receive specialist delivery with a wider commercial view, and can expand the programme when there is a clear reason to do so.