Digital Squad

Vietnam's leading integrated agency for Digital Marketing.

Build qualified demand around how customers in Vietnam discover, compare and convert. We connect Vietnamese-market insight with search, media, content, conversion and measurement that leadership can act on.

Trusted by 450+ clients over 19 years

  • Singapore Airlines
  • Fonterra
  • Ora Pure
  • Jim's Cleaning
  • Nestlé
  • Sandvik Coromant
  • AI Rudder
  • Lightsource BP
  • The Palm Tree House Bali
  • Telstra
  • KrisShop
  • HOMAG
  • Procter & Gamble
  • CityFitness
  • Viavi
  • Snowberry
  • TAB
  • España
  • Dementia Australia
  • BlueScope
  • LegalVision
  • Anchor
  • Escape Haven
  • Squirrel
  • Harcourts Purba Bali
  • Rejuvo Life
  • THERA
  • Fun Day Nusa Dua
  • Yolla Realty
  • Reef Divers
  • Nabcore
  • Heritage Bay
  • Soulshine Bali
  • Carina Hardy Jewellery
  • Blue Karma Dijiwa Ubud
  • Hyperios
  • The Maven Co
  • Zentara
  • Tally Group
  • MSA
  • Incite
  • Vikasa
  • lyf
  • PropNex
  • Prolink
  • Green Link Digital Bank
  • Infiniti
  • KAPA The Design Collective
  • Sino Suisse
  • Trehaus
  • Unispace
  • Samoa

Founder-led. Award-winning.

The next decade of growth won’t be driven by more spend.

It will be driven by better, connected systems.

We connect Vietnamese market insight with regional strategy, integrated acquisition and measurement so brands can turn fast-moving demand in Ho Chi Minh City, Hanoi and beyond into qualified pipeline and revenue.

The Integrated Growth Agency for Digital Marketing, AI Transformation & Strategic Communications.

Building organisations for what’s next.

What makes us different

Founder-led.Human experience x AI.Boutique agility.Proven framework.

The Digital Squad team gathered around a meeting table
  • Founder-Led & APAC Leaders

    Nineteen years of regional experience keeps senior strategy close to the decisions that matter, from Vietnamese buyer journeys to wider APAC market expansion.

  • Internationally Recognised & Award-Winning Team

    Our 4x Semrush Award-winning consultancy brings recognised expertise in SEO, digital strategy and performance marketing, while Vietnamese language, platform use and proof shape local execution.

  • AI × Human Intelligence Framework

    AI accelerates research across Vietnamese search, content and performance signals. Human specialists decide what the evidence means, how it should be expressed and where the next commercial opportunity lies.

  • Boutique Agility, Enterprise Impact

    A senior team gives brands the speed to respond to Vietnam’s changing channels and buyer expectations, with the governance and measurement needed for enterprise and multi-market growth.

Move from insight to execution across Vietnam, with frameworks designed for focus and growth.

Three colleagues reviewing a growth plan together
  1. Phase 1

    Discovery Audit

    We assess the Vietnamese commercial objective, audience, category, language, search behaviour, platform mix, conversion path and sales handoff. The diagnosis shows where a regional plan needs local adaptation and where shared systems create leverage.

    Outcome: strategic clarity and a shared understanding of what success looks like.

  2. Phase 2

    Strategy Blueprint

    We prioritise a roadmap that connects Vietnamese discovery, content, paid media, conversion and measurement to the wider growth goal. Clear responsibilities make local and regional execution easier to manage and improve.

    Outcome: a clear, measurable plan aligned with business priorities.

  3. Phase 3

    Execution Sprint

    Our team launches focused initiatives across the channels and journeys that influence Vietnamese buyers, with attention to mobile experience, language, creative relevance and lead quality. Progress is reviewed by senior specialists throughout.

    Outcome: consistent progress and visible results at every stage.

  4. Phase 4

    Optimisation & Insights

    We use performance and customer evidence to refine the Vietnamese programme, strengthen conversion and identify what can scale across the region. Decisions follow the market’s signals rather than a generic APAC average.

    Outcome: sustainable, scalable growth through continuous intelligence.

For 19 years, we’ve helped B2B and B2C brands connect market insight with measurable growth across APAC. In Vietnam, senior strategy is paired with Vietnamese-language and platform understanding so search, paid media, content and conversion work together from first discovery to commercial outcome.

  • 19 years

    Digital Marketing Experience across B2B and B2C

  • 450+

    Clients Served across APAC

  • $50 million

    Ad spend management across paid channels

  • 4 x Semrush Awards

    Internationally recognised SEO excellence

Explore our services

Unlock hidden growth potential.

See what we do

Let’s get moving

Schedule a discovery Zoom meeting.

Book a call

Our clients’ success is our best testament

  • Press coverage of AI Rudder's US$50m Series B round
    AI Rudder raises a US$50m Series B led by Tiger Global and Coatue.
  • Digital Squad have delivered a solid growth in leads over an aggressive 4 months and demonstrated a powerful ability to scale fast when needed.

    Henrik Peterson

    Former VP & Global Head of Marketing, AI Rudder

  • We were looking for a partner who understood the complexity of our B2B audience. Digital Squad delivered a unified growth framework that connected our strategy, data, and performance.

    Cindy Tan

    Digital Marketing Lead, Sandvik Coromant

Trusted by leading local and global brands.

  • Anvesh Katuri, Founder at Hyperios

    Anvesh Katuri

    Founder at Hyperios

    From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.
  • Ben Tan, KrisShop, Singapore Airlines

    Ben Tan

    KrisShop, Singapore Airlines

    After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.
  • Joanna Du, Head of Marketing at Cahoot

    Joanna Du

    Head of Marketing at Cahoot

    The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.

Contact

Request a Strategy Session

Tell us what you need to change, which markets matter and how success is measured. A senior strategist will review the brief before the first conversation.

What are you looking to achieve?

Select all that apply.

Tell us about your business, current marketing efforts, biggest challenge, or what success would look like.

Senior-led strategy • No obligation • Response within one business day

Commonly asked questions

We’re ready to help if you have more.

  • Start with Vietnamese search behaviour, mobile journeys, platform use and the proof buyers need at each decision stage. Regional strategy can set the objective and measurement, but language, creative, landing paths and sales follow-up should be designed around local evidence.

  • Yes. We research how each priority audience describes the problem, evaluates providers and takes action in Vietnamese and English. Content and campaigns share a coherent brand and evidence base, but terminology, examples, search intent and calls to action can differ by language and buyer. Measurement distinguishes the journeys, helping the team understand which experience creates qualified enquiries, sales progression or revenue rather than merely attracting visits.

  • SEO, AI search visibility, paid search, paid social, content, branding, conversion optimisation, analytics, automation and AI development can operate as one growth system. We select the capabilities that address the most important commercial constraint, define their roles across the customer journey and connect reporting. This prevents channel teams from competing for credit while gaps between discovery, consideration, conversion and sales follow-up remain unresolved.

  • Yes. For B2B organisations, the programme may focus on category authority, decision-makers, distributor or partner demand, account context and the handoff into sales. B2C growth can require stronger attention to mobile experience, media economics, social discovery, ecommerce and repeat value. The strategy follows the category and buying decision, with both models judged on commercially useful customer action rather than generic reach.

  • We agree the business outcome and qualified action first, then build channel and journey measures around them. Analytics can connect market, language, campaign, content and landing behaviour to CRM qualification, sales progression, revenue or customer value where the systems permit. Traffic, rankings and engagement remain useful signals, but investment decisions follow demand quality, conversion efficiency and evidence that the growth system is improving commercial performance.

  • AI accelerates Vietnamese market research, search and audience analysis, content operations, reporting and repeatable campaign workflows. Senior specialists validate the output against local language, customer behaviour, competitive context and brand standards before it reaches the market. We also design agents and automations for defined internal or customer outcomes. The technology expands analytical and production capacity, while people remain accountable for relevance, accuracy and commercial judgement.

  • We diagnose the opportunity, priority audiences, current visibility, media, content, technical foundations, conversion paths, analytics and sales response. The findings become a sequenced roadmap focused on the constraints most likely to improve qualified growth. We launch the first measured initiatives and establish a reporting rhythm for local and regional teams, creating a clear baseline and an evidence-based view of what to scale, refine or stop.

  • Yes. We design the measurement, content architecture, data and governance so useful learning can support expansion without assuming that Vietnamese execution will transfer unchanged. When another market becomes a priority, we assess its language, demand, platforms, proof, conversion and operational readiness. Shared foundations reduce duplication, while local research and ownership protect the customer relevance needed for the next market to perform.