Digital Squad

Jakarta's leading integrated agency for Digital Marketing.

Win attention, earn trust and turn demand into revenue. Digital Squad helps ambitious brands grow in Jakarta and across Indonesia through connected digital marketing, brand strategy and AI. With a local presence and senior APAC expertise, we build campaigns that convert and systems that support the next stage of growth.

Trusted by 450+ clients over 19 years

  • Singapore Airlines
  • Fonterra
  • Ora Pure
  • Jim's Cleaning
  • Nestlé
  • Sandvik Coromant
  • AI Rudder
  • Lightsource BP
  • The Palm Tree House Bali
  • Telstra
  • KrisShop
  • HOMAG
  • Procter & Gamble
  • CityFitness
  • Viavi
  • Snowberry
  • TAB
  • España
  • Dementia Australia
  • BlueScope
  • LegalVision
  • Anchor
  • Escape Haven
  • Squirrel
  • Harcourts Purba Bali
  • Rejuvo Life
  • THERA
  • Fun Day Nusa Dua
  • Yolla Realty
  • Reef Divers
  • Nabcore
  • Heritage Bay
  • Soulshine Bali
  • Carina Hardy Jewellery
  • Blue Karma Dijiwa Ubud
  • Hyperios
  • The Maven Co
  • Zentara
  • Tally Group
  • MSA
  • Incite
  • Vikasa
  • lyf
  • PropNex
  • Prolink
  • Green Link Digital Bank
  • Infiniti
  • KAPA The Design Collective
  • Sino Suisse
  • Trehaus
  • Unispace
  • Samoa

Founder-led. Award-winning.

More reach is only the beginning.

Growth comes from turning attention into action.

We connect brand, search, paid media and AI so every investment contributes to a stronger customer journey and a more valuable business.

The Integrated Growth Agency for Digital Marketing, AI Transformation & Strategic Communications.

Building organisations for what’s next.

What makes us different

Founder-led.Human experience x AI.Boutique agility.Proven framework.

The Digital Squad team gathered around a meeting table
  • Senior strategy, local understanding

    Work with experienced leaders who connect audience insight and market realities to the commercial decisions behind your growth.

  • Award-winning expertise

    Our four Semrush Awards reflect the strategy and execution we bring to search, performance marketing and integrated acquisition.

  • AI powered, human led

    AI helps us uncover patterns and accelerate delivery. Our specialists bring the judgement that makes the work relevant, accurate and persuasive.

  • Agile delivery, clear accountability

    A focused team keeps campaigns, content and customer response moving together, with direct communication and a clear view of results.

From market opportunity to measurable growth, one focused step at a time.

Three colleagues reviewing a growth plan together
  1. Phase 1

    Discover & Diagnose

    We examine your audience, current performance and customer journey to find the strongest opportunities and the barriers to conversion.

    Outcome: A clear starting point and agreed commercial priorities.

  2. Phase 2

    Design & Strategise

    We build a connected plan for positioning, channels, content and measurement, with responsibilities agreed before launch.

    Outcome: A practical roadmap that your team can act on.

  3. Phase 3

    Activate

    We launch the priority campaigns and improvements, with tracking, relevant creative and customer follow-up in place.

    Outcome: Live activity and useful insight into audience response.

  4. Phase 4

    Optimise

    We use conversion, lead quality and revenue data to refine the experience and expand the work that delivers.

    Outcome: Better performance and a sound basis for further investment.

Nineteen years of work across APAC has taught us how to connect ambitious strategy with the detail that makes it perform. We bring that experience to every engagement, combining specialist expertise, intelligent technology and a clear commitment to commercial results.

  • 19 years

    Digital Marketing Experience across B2B and B2C

  • 450+

    Clients Served across APAC

  • $50 million

    Ad spend management across paid channels

  • 4 x Semrush Awards

    Internationally recognised SEO excellence

Explore our services

Unlock hidden growth potential.

See what we do

Let’s get moving

Schedule a discovery Zoom meeting.

Book a call

Our clients’ success is our best testament

  • Press coverage of AI Rudder's US$50m Series B round
    AI Rudder raises a US$50m Series B led by Tiger Global and Coatue.
  • Digital Squad have delivered a solid growth in leads over an aggressive 4 months and demonstrated a powerful ability to scale fast when needed.

    Henrik Peterson

    Former VP & Global Head of Marketing, AI Rudder

  • We were looking for a partner who understood the complexity of our B2B audience. Digital Squad delivered a unified growth framework that connected our strategy, data, and performance.

    Cindy Tan

    Digital Marketing Lead, Sandvik Coromant

Trusted by leading local and global brands.

  • Anvesh Katuri, Founder at Hyperios

    Anvesh Katuri

    Founder at Hyperios

    From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.
  • Ben Tan, KrisShop, Singapore Airlines

    Ben Tan

    KrisShop, Singapore Airlines

    After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.
  • Joanna Du, Head of Marketing at Cahoot

    Joanna Du

    Head of Marketing at Cahoot

    The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.

Contact

Request a Strategy Session

Tell us what you want to grow and what is getting in the way. A senior strategist will review your brief and discuss the most useful next step.

What are you looking to achieve?

Select all that apply.

Tell us about your business, current marketing efforts, biggest challenge, or what success would look like.

Senior-led strategy • No obligation • Response within one business day

Commonly asked questions

We’re ready to help if you have more.

  • We help brands build demand, win customers and improve the return from marketing. Our work spans SEO, paid media, content, branding, conversion and AI, connected around a clear commercial objective. Whether you need stronger enquiries, more online sales or a successful launch, we identify the combination of capabilities most likely to make a difference.

  • We start with the customers you can realistically serve. Targeting, language, creative and landing pages reflect their needs, while campaign coverage follows your sales territories and delivery capacity. A Jakarta-focused launch can then expand into other cities with evidence about conversion and lead quality, rather than assuming that wider reach will produce the same results.

  • That depends on who is buying and how they research. Bahasa Indonesia can make a proposition more accessible to domestic audiences, while English may be important for regional stakeholders or specialist categories. We plan the role of each language across search, campaigns and sales content, then adapt the message naturally instead of relying on literal translation.

  • Yes. Consumer work may prioritise product discovery, purchases, bookings and repeat business. B2B campaigns need to reach several decision-makers and support a longer evaluation before a sales opportunity emerges. We build the content, conversion path and reporting around those differences, so the programme measures business progress rather than treating every click or form submission as equal.

  • We agree what makes an enquiry useful, who should receive it and what information they need to respond. Forms, CRM workflows and messaging channels such as WhatsApp can then support that process. Marketing and sales review lead quality together, helping us improve targeting and remove friction between the first expression of interest and a productive conversation.

  • The opening period establishes your priorities, baseline and plan, then puts the first campaigns or improvements into action. We check tracking, sharpen the proposition and address the most important gaps in the customer journey. Reviews focus on what audiences respond to, whether enquiries or sales are improving and what needs to change before investment grows.

  • Yes. We can align brand positioning, reporting and campaign priorities with regional stakeholders while adapting delivery for local audiences. Shared measures make performance comparable, without forcing identical language or channels into every market. Your team gets clear responsibilities and a connected view of the programme, from the regional brief through to customer response.

  • Yes. You may need a specific campaign, an SEO programme, clearer positioning or an automation project before a broader engagement makes sense. We define the scope, deliverables and measures upfront, including any dependencies on your website or team. The work can expand when results and business priorities support it, rather than starting with unnecessary complexity.