Case study · Google Ads
Jim’s Cleaning: meeting lead targets from month one
A Google Ads campaign for Jim’s Cleaning in New Zealand met its lead target from the first month and went on to record successive monthly lead highs, working within a set budget.
- Client
- Jim’s Cleaning
- Industry
- Cleaning services
- Campaign market
- New Zealand
Overview
Jim’s Cleaning is an Australasian home and commercial cleaning franchise. Its six specialist divisions cater to home and business owners, covering homes, cars and commercial properties.
The Challenge
Jim’s Cleaning asked Digital Squad to launch a Google Ads campaign for the New Zealand market. Working within a set budget, we needed to forecast conversion rates, lead volumes and cost per acquisition.
Our Strategy
We researched relevant keywords and compared purchase intent across short- and long-tail searches. The planning process also reviewed competitor keyword rankings and link-building activity, alongside a comprehensive technical and site architecture audit.
This research informed a Google Ads strategy built around the agreed budget and lead-generation targets.
The Results
The campaign met its target lead volume from month one onwards. From mid-2017, the business reported successive record monthly lead volumes and record levels of activity for franchisees.
The increased activity led into a secondary franchise sales campaign, which also reported record results.