Case study · SEO
Jim’s Trees: first-page rankings for 45 priority keywords
A national SEO strategy helped Jim’s Tree and Stump Removal reach the first page for 45 core keywords, supported by technical auditing, keyword prioritisation and monthly content updates.
- Client
- Jim’s Tree and Stump Removal
- Industry
- Tree care and arboriculture
- Country
- New Zealand
Overview
Jim’s Tree and Stump Removal provides tree removal and stump grinding services across New Zealand's North and South Islands. At the time of the campaign, the business had more than 25 years of experience in the sector.
The Challenge
With operations across the country and a broad range of relevant searches, Jim’s Trees needed to identify the keywords that should take priority. The brief was to audit existing SEO performance and develop a strategy to grow organic traffic and enquiries.
Our Strategy
Set clear search priorities
We researched keywords, assessed competitor rankings and reviewed competitor link-building strategies. Comparing purchase intent across short- and long-tail searches helped focus the campaign on the terms most relevant to customers.
Audit the site and build its content
A comprehensive technical and site architecture audit established the website priorities. Monthly page updates and blog posts then enriched the site's information on tree care and the company's services.
The Results
The campaign achieved first-page rankings for 45 main keywords. Regular content updates strengthened the site's depth of knowledge and supported its ongoing organic search presence.