Case study · SEO
Northern Lights: 110% organic traffic growth in seven months
A focused SEO programme helped the New Zealand electrical services business improve visibility across 25 high-volume keywords and grow organic traffic by 110% in seven months.
- Client
- Northern Lights Lighting and Electrical
- Industry
- Electrical services
- Country
- New Zealand
Overview
Northern Lights Lighting and Electrical serves residential, commercial and industrial customers across New Zealand. At the time of the campaign, the business had more than 25 years of industry experience and a team of qualified, insured electricians.
The Challenge
Northern Lights wanted a clear assessment of its existing SEO campaign and a strategy to compete more effectively in the New Zealand electrical services market. First-page organic rankings were a priority, alongside an agency partner that would take responsibility for resolving technical and website issues.
Our Strategy
Identify the searches that mattered
We researched relevant keywords, reviewed competitor rankings and backlink strategies, and assessed purchase intent across short- and long-tail searches. This established the priorities for the campaign.
Connect technical improvements with useful content
A technical and site architecture audit informed the optimisation work. We then developed content-rich landing pages and regular monthly blog posts to strengthen the site's coverage of the services customers were searching for.
The Results
After seven months, the campaign recorded a 110% increase in organic traffic and stronger search visibility across 25 high-volume keywords in New Zealand. The ongoing landing-page and blog programme also expanded the useful information available on the website.