Case study · SEO, remarketing and Google Shopping
Ora Pure: 193% online sales growth in six months
SEO helped New Zealand marine collagen brand Ora Pure reach the first page for ten high-converting keywords, with online sales growing by 193% in six months. Remarketing and Google Shopping supported the campaign.
- Client
- Ora Pure
- Industry
- Beauty supplements
- Country
- New Zealand
Overview
Ora Pure is a New Zealand beauty business specialising in pure marine collagen supplements. After finding success with influencer marketing, the company engaged Digital Squad to develop organic search as an additional source of traffic and sales.
The Challenge
Ora Pure's Shopify store served a global market. The business needed an SEO roadmap that would begin in New Zealand and build visibility around searches with strong purchase intent.
Our Strategy
Prioritise purchase intent
We combined comprehensive keyword research with an assessment of competitor rankings and link-building strategies. Reviewing short- and long-tail searches helped identify the terms most relevant to potential customers.
Build the technical foundation and support repeat visits
A technical and site architecture audit informed the SEO strategy for the Shopify store. We also added remarketing and Google Shopping advertising to support the organic search work.
The Results
- First-page rankings for ten of Ora Pure's highest-converting keywords.
- 193% growth in online sales within six months.
- Record monthly sales reported after the addition of remarketing and Google Shopping ads.