Case study · SEO and conversion optimisation
The Core: stronger search visibility and a 38% lower bounce rate
SEO and conversion improvements helped Auckland's Apple repair specialist grow non-branded organic visibility by 25%, reduce bounce rate by 38% and increase pages per session by 77% in 20 days.
- Client
- The Core
- Industry
- Apple device repairs
- Country
- New Zealand
Overview
The Core is an Auckland Apple repair specialist serving individual customers, insurers and New Zealand businesses. At the time of the campaign, it had traded for more than a decade and supported its repairs with warranties.
Its services include iPhone screen repairs, MacBook repairs, iPad repairs and iMac repairs. Alongside its CBD store, the business offered urgent same-day repairs with courier pickup and delivery across Auckland.
The Challenge
The Core wanted to reduce Google Ads cost per conversion and build enough organic traffic and conversions to offset lost paid-search activity. Priorities included first-page rankings for high-volume, high-purchase-intent searches, visibility in Auckland's Google Maps local pack, technical improvements to the WordPress site and better website conversion rates.
Our Strategy
Repair the technical foundation
We used Google Trends and competitor analysis to guide keyword research, then addressed WordPress theme coding issues, heading structure, meta descriptions and page content. Internal linking and a link-building campaign supported domain authority, with the aim of keeping every page within two clicks of the homepage.
Make service pages more useful
Landing pages gained relevant images and FAQ sections to answer customer questions. One 750-word blog post per month added fresh content and internal links to service pages.
Strengthen local discovery
Directory submissions and Facebook profiles expanded name, address and phone listings. These improvements supported the local search objectives alongside the wider technical and content programme.
The Results
Improvements within 20 days
- 150 positions gained across ten target keywords.
- 25% growth in organic visibility for non-branded terms.
- 38% lower bounce rate following conversion optimisation.
- 77% more pages per session following conversion optimisation.
Technical health and sustained search visibility
- 9.4% improvement in overall site health over three months, with all existing site errors removed.
- Average target-keyword position improved from 14.21 to 7 between 24 April and 5 August; campaign reporting recorded 199 positions gained in aggregate over that period.
- Local-pack visibility for four of 14 target keywords.
- First-page rankings for ten of 14 identified target keywords.
- A ranking above the Apple Support page for “Apple Repair Auckland”.