Case study · SEO
Urban Build: organic search visibility doubled in 11 months
An SEO and content programme helped the New Zealand building company double its organic visibility and record average month-on-month organic traffic growth of 20% over an 11-month engagement.
- Client
- Urban Build
- Industry
- Building and renovation
- Country
- New Zealand
Overview
Urban Build is a locally owned New Zealand building company with a team of qualified builders and licensed building practitioners. Its experience spans residential and commercial projects, including building and renovation work on the North Shore.
“We’re proud of our reputation for delivering excellence in both service and the execution of your project. We are committed to quality, consistent delivery and long term relationships with our customers. Being a solutions based business, we are here to help bring ideas and life to your next project. Whether that project is a residential or commercial we have the skilled expertise to tackle both areas. Being diverse, dynamic and dependable is how we operate with testimonials & experience to back this up”
— Ryan Cook, Founder and Operator
The Challenge
Urban Build wanted an audit of its existing SEO campaign and a strategy for a competitive North Shore market. The priorities were first-page organic rankings for building and renovation searches, supported by transparent reporting.
Our Strategy
Find the right opportunities
We researched keywords, reviewed competitor rankings and link-building strategies, and compared purchase intent across short- and long-tail searches.
Strengthen the site and its service content
A comprehensive technical and site architecture audit identified the website priorities. Content-rich landing pages and regular monthly blog posts then expanded the site's coverage of the services potential customers were researching.
The Results
After 11 months, the campaign had strengthened Urban Build's visibility across 15 high-volume keywords in New Zealand.
- Average organic traffic growth of 20% month on month.
- A doubled organic market visibility score.
- Top-of-first-page rankings for North Shore searches relating to builders, renovations and recladding companies.
The ongoing landing-page and blog programme also gave prospective customers more detailed information about the company's services.