Digital Squad

Reimagining growth.

Vietnam's #1 AI Search Optimisation Agency for AI Visibility.

Digital Squad helps brands in Vietnam earn credible visibility in AI-generated answers by combining Generative Engine Optimisation, Answer Engine Optimisation and search intelligence. Vietnamese and English entities, local sources, structured content and answer accuracy are governed together across ChatGPT, Gemini, Perplexity and conventional search so emerging discovery can support qualified trust, demand and measurable commercial growth across APAC for Vietnamese and regional buying journeys.

Team reviewing AI search research

Trusted by 450+ clients over 19 years across APAC

  • Dementia Australia
  • BlueScope
  • LegalVision
  • Anchor
  • Escape Haven
  • Squirrel
Two people talking during a meeting in a bright modern office space.

Multi Award-Winning Semrush Partner and One of Vietnam's Leading AI SEO Agencies.

Digital Squad is one of APAC’s most awarded SEO agencies, delivering high-performance SEO services in Vietnam built for measurable growth. As official Semrush Partners — with our founder serving as an official Semrush Brand Ambassador — we combine enterprise-grade technical SEO, content strategy and AI-driven optimisation into a proven SEO framework refined across more than 40 industries. The programme connects those citation opportunities to products, services and questions that matter commercially in Vietnam.

AI-search visibility in Vietnam depends on technically accessible evidence, clear entities and authoritative content that systems can interpret across Vietnamese and English questions. We connect those foundations to SEO, communications and conversion, helping generative platforms retrieve accurate answers without allowing translation gaps or inconsistent regional claims to weaken trust. Vietnamese questions may surface English regional sources, local-language publications or inconsistent third-party descriptions, making entity reconciliation and source selection central to citation quality.

From B2B SaaS and enterprise brands to B2C retailers and professional services, we build scalable AI SEO systems that go beyond rankings — establishing the topical authority, structured data, and content depth that AI search engines reward.

Framework-first thinking

We make brands legible and credible to both people and generative search systems. Technical accessibility, structured evidence, entity clarity, expert coverage and digital authority work together so answer engines can retrieve, understand and cite the organisation accurately, while customers still receive a useful path from an AI-generated answer to commercial action.

The Vietnam framework combines model access, entity consistency, Vietnamese and English content architecture, structured evidence, expert authority and third-party corroboration. We test how AI systems describe the organisation across priority prompts, then connect citations to qualified discovery and commercial action rather than treating visibility as the final outcome. Evaluation sets include Vietnamese phrasing, diacritic variants and English questions used by regional stakeholders, with answer accuracy judged separately from the mere appearance of a brand mention.

  • Digital Squad team at a Semrush awards event

    Semrush Premier Partners & Generative Search Pioneers

    We're one of APAC's most awarded SEO agencies and official Semrush Premier Partners — and one of the few agencies in APAC with a proven framework for GEO and AEO optimisation. Trusted by 450+ brands, we've built AI SEO systems that drive visibility, citations and qualified traffic from both traditional and AI-native search environments. Vietnamese-language entity relationships and source quality are assessed alongside English coverage so the authority model reflects how buyers and answer engines encounter the brand.

  • Two professionals discussing strategy at a wooden table

    Deep Expertise in GEO, AEO and LLM Optimisation

    AI search is not one discipline — it spans generative engine optimisation, answer engine optimisation, conversational search and entity-based authority building. Our experience spans complex B2B content ecosystems, SaaS knowledge hubs, and high-volume B2C content strategies — each engineered to be structured, authoritative and LLM-ready.

  • Team members collaborating at a glass whiteboard

    AI-Engineered Content Systems Built for Citation

    Being cited by AI isn't luck — it's architecture. We build content systems that establish topical authority, implement structured data at scale, strengthen E-E-A-T signals, and engineer entity relationships that large language models recognise and trust. From knowledge base architecture to schema strategy, every element is designed to earn AI visibility.

  • Professional smiling while working at a desk

    Multi-Platform AI Search Visibility Across APAC and Beyond

    Vietnamese-language AI visibility requires more than translating a source page. Entities, diacritics, terminology, claims and proof must remain consistent while buyer questions and cited sources may differ. Native and senior reviewers protect accuracy, and regional governance prevents local content from contradicting the wider brand or creating unsupported claims. Local expert profiles, product facts and third-party references are connected so answer engines can distinguish first-party claims from independently corroborated evidence in the market.

We build answer-ready visibility for brands in Vietnam across traditional and generative search, with evidence shaping every optimisation cycle for qualified demand.

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  • Phase 1

    AI Search Intelligence Audit

    We examine crawlability, model controls, entity consistency, schema, citations, expert evidence and the priority Vietnamese and English questions influencing a decision. The audit identifies missing or weakly corroborated facts and assigns the technical, content, communications and subject-matter work required to improve retrieval and trust. The audit also tests whether product, organisation and expert entities are consistently described across Vietnamese and English sources, and where missing evidence weakens citation confidence. We capture cited domains and answer differences across representative Vietnamese prompts, then trace each weakness to inaccessible pages, ambiguous entities, missing proof or insufficient external authority.

    Outcome: a precise diagnosis of AI visibility gaps and the optimisation levers that will drive the highest impact across generative search.

  • Phase 2

    AI SEO Strategy Blueprint

    We build a tailored AI SEO roadmap aligning GEO, AEO and technical SEO priorities — covering entity optimisation, structured data architecture, topical authority mapping, and LLM-ready content frameworks. We prioritise technical, editorial and digital-PR work that can strengthen authority for the highest-value commercial topics. Ownership is assigned across schema, source content, expert review and measurement, with a clear distinction between fixes that improve both search and AI discovery and experiments specific to answer engines.

    Outcome: a structured, data-backed plan linking technical optimisation, content authority and AI search targeting to business outcomes.

  • Phase 3

    Execution & Implementation Sprint

    Our team activates the strategy through focused implementation cycles — publishing LLM-ready content, deploying structured data, strengthening E-E-A-T signals, and refining entity relationships that drive citation across AI search platforms.

    Outcome: measurable improvements in AI search citations, traditional rankings, and brand visibility across the channels your audience uses most.

  • Phase 4

    AI Search Monitoring, Reporting & Iteration

    We track priority prompts, citations, answer accuracy, referral behaviour and downstream conversion by language and buyer journey. Optimisation resolves inconsistent entities, strengthens weak evidence and expands useful coverage where Vietnamese buyers still receive incomplete answers, with human review retained for material claims. Prompt monitoring looks for factual drift, citation replacement and changes in the recommended next step, while referral and CRM evidence shows whether improved answers attract commercially relevant visitors.

    Outcome: sustained, compounding AI search visibility powered by continuous intelligence and proactive adaptation to the evolving search landscape.

Trusted by people just like you.

  • Toni Truslov, Head of Marketing - Fonterra NZ

    Toni Truslov

    Head of Marketing - Fonterra NZ

    From international strategy to technical execution, the team delivered SEO leadership beyond expectations. They implemented global SEO governance within our Adobe AEM environment, aligned multiple markets under a unified framework, and within one quarter we achieved 30% organic growth across priority regions. Their clarity, precision and enterprise-level discipline positioned us for sustained global visibility. Trusted, strategic and second to none.
  • Charlotte Joshi, Marketing Manager - Squirrel Mortgages

    Charlotte Joshi

    Marketing Manager - Squirrel Mortgages

    Within nine months of engaging Digital Squad, we achieved a 510% increase in organic traffic value and a 68% uplift in mortgage applications. We overtook New Zealand’s leading banks across the most competitive terms in our industry — a massive shift given we had hit a glass ceiling with our previous provider of four years. Their strategic clarity and execution completely redefined our growth trajectory.
  • Callista H., Head of Marketing at Prolink Consumer Electronics (SG)

    Callista H.

    Head of Marketing at Prolink Consumer Electronics (SG)

    From zero to 100,000 monthly visitors in just ten months with engagement rates approaching 90%. Exceptional work and undoubtedly as good as it gets when it comes to SEO strategy and execution.

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FAQ

Frequently asked questions

Practical answers for organisations building trusted AI search visibility in Vietnam.

  • AI search optimisation combines Generative Engine Optimisation and Answer Engine Optimisation to help a brand be understood and cited in generated answers, not only ranked in blue-link results. Traditional SEO remains essential, while entity clarity, answer structure, source quality, retrieval-friendly content and schema receive additional attention. For Vietnam, that includes Vietnamese and English terminology, diacritics, local entities and the questions buyers ask on mobile before they ever reach a conventional result. The work also checks whether the answer presents the right service, location, audience and proof, so visibility is useful to the commercial journey rather than a vague mention of the brand.

  • Citation is earned through authoritative content architecture, recognisable entities, structured data, credible sources and answers that systems can retrieve and synthesise. We build topic coverage, strengthen E-E-A-T signals, use expert and first-party evidence, and make the relationship between the organisation, service, people and locations clear. Pages with FAQPage schema have been found to achieve a 41% citation rate in Google AI Overviews versus 15% without; that approved reference does not make citation automatic. Vietnamese and English source coverage is reviewed together. We also look for contradictory claims, thin pages, untraceable statistics and unclear ownership that could weaken how a system represents the business.

  • Yes. AI systems still rely on discoverable, authoritative information, sound architecture, links, structured data and content depth. Strong conventional SEO is the foundation; AI optimisation adds a layer for entities, direct answers, citations and how language models assemble a response. We therefore improve both together rather than creating a separate GEO island. A Vietnam business needs its Vietnamese pages, English regional resources, technical signals and commercial proof to support the same trusted understanding. This prevents a common failure where an organisation chases prompt visibility while its underlying pages remain difficult to crawl, inconsistent across languages or disconnected from a useful conversion route.

  • We baseline citation and presence across defined query sets, including Google AI Overviews where available and responses from ChatGPT, Gemini, Claude or Perplexity that are relevant to the engagement. We also examine how systems describe the brand and whether the correct entities, services, locations and evidence are associated with it. Traditional rankings, clicks and conversions remain in the same report, with data analytics connecting discovery signals to enquiries, pipeline or revenue where the data supports it. Query sets can include Vietnamese and English wording, Ho Chi Minh City or Hanoi intent, category questions and commercial comparisons. We record the source and interpretation so changes can be reviewed rather than judged from one isolated answer.

  • Existing search improvements can show within 60–90 days, while structured-content changes may influence eligible AI answers within four to eight weeks for some sites. Consistent citation for competitive ChatGPT or Perplexity questions normally requires three to six months of content, authority and entity work, with stronger association compounding over six to twelve months. Timing depends on technical access, source quality, competition, Vietnamese and English coverage and how quickly the organisation can publish and improve evidence. A first cycle should establish a baseline, fix the clearest structural issues and show which questions or entities merit more authority work; it should not be sold as an instant visibility guarantee.

  • Yes. Many organisations have useful expertise but no intentional GEO or AEO structure. We begin with an AI Search Intelligence Audit to identify missing entities, weak source signals, content gaps, schema issues, unclear claims and priority questions. A Vietnam team may then improve a small set of Vietnamese and English commercial topics first, creating evidence and ownership before expanding. Existing traditional authority can help, but the plan follows the actual visibility gap rather than assuming a fixed starting point. The first priority might be a clearer service page, an expert explanation, a source correction or a bilingual entity map; the sequence is chosen from evidence and publishing capacity.

  • The work normally sits alongside technical SEO and content as an evidence, entity and authority workstream. Scope follows the current foundation, priority Vietnamese and English question sets, crawl and schema requirements, expert-source content, citation monitoring and implementation support. It is not a quota of prompts or AI-written pages. An initial programme establishes the architecture, review ownership and visibility baseline—often over at least three months—then the work continues inside an integrated search roadmap with clear measures for qualified discovery. Vietnam teams can see which research, editorial, technical and governance tasks are included, who supplies subject evidence, and how AI visibility will be considered alongside conventional rankings, enquiries and pipeline.