Reimagining growth.
Australia's #1 Ecommerce Marketing Agency for Revenue Growth.
E-commerce marketing for Australian brands that need profitable acquisition, stronger mobile conversion and retention that compounds customer value. We connect search, paid media, catalogue, checkout and lifecycle evidence for Shopify, D2C and multi-category teams in Sydney, Melbourne, Brisbane and the national market, with APAC expansion kept commercially grounded.
Trusted by 450+ clients over 19 years across APAC
One of Australia's Leading Shopify and E-Commerce Marketing Agencies — Built for Profitable, Scalable Growth.
Digital Squad has supported Australian e-commerce growth since 2007, combining 19 years of paid media, SEO, conversion, lifecycle and analytics experience around the economics of the store. We help teams in Sydney, Melbourne and Brisbane connect product discovery, customer acquisition, checkout, repeat purchase and margin rather than treating revenue as the only measure. Acquisition decisions are tested against margin, inventory, fulfilment and repeat behaviour rather than headline sales alone.
Australian e-commerce growth is shaped by product margin, delivery expectations, payment behaviour, competition and the cost of acquiring a new customer. We build the acquisition and retention system around those realities, making ROAS, contribution, average order value and lifetime value visible enough to guide investment.
From direct-to-consumer start-ups to established multi-category Shopify stores, we build integrated marketing ecosystems that connect paid search, social commerce, and retention channels into a single, measurable growth engine.
Framework-first thinking
We connect ecommerce acquisition with merchandising, conversion, retention and unit economics. Search, paid media, content, product discovery, onsite experience, lifecycle communication and measurement are managed around profitable customer value, helping brands grow revenue without hiding margin pressure, weak repeat behaviour or costly acquisition behind top-line sales. Regional strategy creates leverage while merchandising, payment, delivery and customer expectations remain specific to each market and commercial model.
Profitable e-commerce in Australia balances demand with the economics of serving it. We connect search, paid social, product discovery, merchandising, conversion, email, retention, analytics and margin, then adapt the experience to Australian customer expectations while keeping the data structure ready for APAC expansion.
E-Commerce Growth Specialisation
Digital Squad has run Australian campaigns since 2007, helping e-commerce teams move beyond the question of how much revenue an ad generated. Our 19 years of experience connect category demand, product economics, creative, landing experience and repeat behaviour, so budget can move toward customers and products with a credible path to profit. The framework keeps product, media and retention decisions tied to the economics of the Australian customer journey.
Full-Funnel Revenue Optimisation
A Shopify store, a marketplace seller and an omnichannel retailer need different acquisition and retention decisions. We work across product feeds, search, social, content, CRO, email and analytics, using Australian order value, margin, delivery and customer behaviour to determine what should scale nationally and in priority cities. The same control is carried through implementation, governance and ongoing optimisation rather than treated as a handoff. The approach keeps specialist execution connected to the commercial journey and to the evidence available for improvement.
Profitable Growth & Unit Economics
We optimise for profitable revenue—not vanity metrics. Our frameworks balance customer acquisition cost against lifetime value, ensuring marketing investments generate positive returns. We track contribution margin, payback periods, and customer cohort performance—guiding budget allocation toward channels and campaigns delivering genuine profitability. Monthly reporting connects marketing spend to revenue outcomes, demonstrating clear ROI whilst identifying optimisation opportunities.
Platform Integration & Technical Excellence
E-commerce marketing requires deep platform integration. We implement comprehensive tracking across Shopify, Google Analytics, advertising platforms, and email tools—ensuring accurate attribution and performance measurement. Our technical implementations include enhanced e-commerce tracking, server-side conversion tracking, customer data platforms, and marketing automation integrations—creating unified data flows that enable sophisticated segmentation, personalisation, and optimisation.
We connect product discovery, media and conversion for APAC to profitable customer value, with optimisation grounded in margin and demand.
Phase 1
E-Commerce Audit & Growth Strategy
We audit the Australian store, product discovery, feeds, ad accounts, analytics, conversion funnel, email flows, margins, customer cohorts and repeat purchase. The diagnosis identifies where acquisition or retention is leaking value, then ranks changes against contribution, customer value and the evidence needed to scale.
Outcome: Comprehensive e-commerce growth strategy with channel priorities, budget allocation, and revenue targets.
Phase 2
Technical Implementation & Tracking
We build the e-commerce roadmap across product visibility, paid acquisition, landing and checkout experience, lifecycle communication, retention and measurement. Priorities are sequenced for Australian trading realities, with a measurement layer that can compare Sydney, Melbourne, Brisbane and wider APAC demand without hiding margin.
Outcome: Complete tracking infrastructure providing visibility into customer acquisition, conversion, and retention metrics.
Phase 3
Multi-Channel Campaign Activation
We launch integrated campaigns across paid advertising, email automation, SEO, and retention marketing—driving traffic and revenue.
Outcome: Active marketing campaigns generating consistent revenue with tracked ROAS and customer acquisition costs.
Phase 4
Optimisation & Profitable Scaling
We monitor unit economics, optimise campaigns based on contribution margin, test conversion improvements, and scale profitable channels.
Outcome: Sustained revenue growth with improving profitability and healthy customer acquisition economics.
Trusted by people just like you.
Anvesh Katuri
Founder at Hyperios
“From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.”
Ben Tan
KrisShop, Singapore Airlines
“After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.”
Joanna Du
Head of Marketing at Cahoot
“The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.”
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FAQ
Frequently asked questions
Practical answers for organisations planning growth in Australia.
Our Shopify e-commerce marketing service connects product and category SEO, Google Shopping and paid social, conversion optimisation, email and SMS automation, retention, merchandising insight and performance measurement. We begin with the store, feed, customer cohorts, product economics and commercial target, then assign each channel a role in discovery, purchase or repeat value. Australian teams get a joined-up system that separates revenue from contribution and shows whether acquisition is creating valuable customers, not simply transactions.
Australian D2C acquisition starts with the buying journey, not a generic funnel. We separate Google Search and Shopping demand from discovery on Meta and TikTok, then shape creative and landing pages around the product, margin, stock position and city-level demand that matter in Sydney, Melbourne and Brisbane. Shopify first-party data connects product views, basket value and repeat purchase to audience and bid decisions. The result is a channel plan that can widen national reach without confusing high-intent demand with inexpensive but low-value traffic.
ROAS is a trading decision, not a universal benchmark. We set the target from Australian product margins, average order value, freight, returns, discounting and customer lifetime value, then separate new-customer acquisition from repeat revenue and marketplace sales. A campaign can hit platform ROAS while destroying contribution if shipping or promotions are ignored. Reporting therefore shows blended contribution and cohort value alongside channel ROAS, so Sydney, Melbourne, Brisbane and national budgets can scale where the economics support it.
Conversion work follows the Australian shopper from product discovery to delivery promise. We examine mobile product pages, photography, reviews, sizing or specifications, price and promotions, payment choice, shipping and returns, then remove friction in the Shopify cart and checkout. We prioritise fixes that help a buyer trust the product and complete the order, and use structured tests for higher-volume stores across merchandising, page hierarchy and calls to action. CRO is tied to product margin, basket value and completed purchases, not a prettier page in isolation. It is part of our CRO service.
Paid acquisition only compounds when the store can bring valuable customers back. We use Klaviyo or the right lifecycle stack to build welcome, browse and basket recovery, post-purchase education, replenishment and VIP journeys, with SMS where consent and customer preference support it. Australian fulfilment, delivery and product-use cycles shape the timing and content. Cohort revenue, repeat rate, margin and unsubscribes sit beside email-attributed sales, so retention strengthens customer value rather than claiming every repeat order as a channel win.
We begin with a store and channel audit — reviewing your Shopify analytics, ad account history, email setup, and conversion funnel. This takes one to two weeks and identifies the highest-ROI opportunities. Paid media campaigns typically go live within the first two weeks; email automation and SEO take slightly longer but deliver compounding returns. We sequence activity so you see early wins while longer-term infrastructure develops. For an Australian retailer, the first plan also checks state demand, delivery economics, mobile checkout, marketplace overlap and which local learning could responsibly inform an APAC expansion.