Reimagining growth.
Vietnam's #1 Ecommerce Marketing Agency for Ecommerce Growth.
Digital Squad connects acquisition, storefront conversion, marketplace presence and retention so ecommerce brands in Vietnam can grow customer value with clearer margin control. Social commerce, mobile discovery, local payment, delivery, inventory and direct-store journeys are measured together, while the system can support considered APAC expansion when the economics are ready.

Trusted by 450+ clients over 19 years across APAC

One of Vietnam's Leading Shopify and E-Commerce Marketing Agencies — Built for Profitable, Scalable Growth.
Digital Squad has managed e-commerce growth for Shopify brands in Vietnam, combining AI-powered campaign optimisation, conversion-engineered landing pages, and multi-channel performance frameworks to drive profitable revenue — not just traffic. Our e-commerce marketing approach is built around ROAS discipline, precision audience targeting, and relentless conversion focus at every step of the purchase journey — refined across fashion, beauty, homewares, consumer electronics, and beyond.
Ecommerce growth in Vietnam depends on profitable acquisition across marketplaces, social commerce and direct storefronts, supported by local payment, fulfilment and repeat-purchase economics. We connect search, paid social, content, CRO, CRM, merchandising and analytics so Vietnamese shoppers receive the right offer and the business can see which channel creates durable value. Vietnam shoppers may compare a marketplace listing, creator content and a direct store before purchasing, making product consistency and channel economics as important as campaign reach.
From direct-to-consumer start-ups to established multi-category Shopify stores, we build integrated marketing ecosystems that connect paid search, social commerce, and retention channels into a single, measurable growth engine.
Framework-first thinking
We connect ecommerce acquisition with merchandising, conversion, retention and unit economics. Search, paid media, content, product discovery, onsite experience, lifecycle communication and measurement are managed around profitable customer value, helping brands grow revenue without hiding margin pressure, weak repeat behaviour or costly acquisition behind top-line sales. Regional strategy creates leverage while merchandising, payment, delivery and customer expectations remain specific to each market and commercial model.
The Vietnam ecommerce system joins audience, product, margin, inventory, feeds, marketplace or direct media, mobile storefront, payment, fulfilment, lifecycle and reporting. Acquisition is evaluated against contribution and customer value, exposing the dependencies that determine whether demand can scale profitably. The operating model reconciles catalogue, price, promotion, inventory and customer identity across marketplace, social and owned channels, while keeping contribution margin visible to acquisition decisions.

E-Commerce Growth Specialisation
We focus exclusively on e-commerce—understanding customer acquisition funnels, purchase decision drivers, cart abandonment psychology, and retention economics unique to online retail. Our frameworks address e-commerce-specific challenges: high customer acquisition costs, intense competition, platform algorithm changes, and the imperative to balance growth with profitability. Expertise spans D2C brands, Shopify stores, marketplace sellers, and omnichannel retailers across fashion, beauty, electronics, home goods, and specialty products.

Full-Funnel Revenue Optimisation
E-commerce success requires optimisation across the entire customer journey—not just advertising. We design integrated systems encompassing paid acquisition through Google and Meta, organic traffic via SEO and content, conversion rate optimisation reducing friction and cart abandonment, email and SMS nurture converting browsers into buyers, and retention programs maximising customer lifetime value through repeat purchases and referrals. This holistic approach delivers sustainable growth rather than unsustainable ad spend increases.

Profitable Growth & Unit Economics
We optimise for profitable revenue—not vanity metrics. Our frameworks balance customer acquisition cost against lifetime value, ensuring marketing investments generate positive returns. We track contribution margin, payback periods, and customer cohort performance—guiding budget allocation toward channels and campaigns delivering genuine profitability. Monthly reporting connects marketing spend to revenue outcomes, demonstrating clear ROI whilst identifying optimisation opportunities.

Platform Integration & Technical Excellence
Vietnamese shoppers may discover on social, compare on a marketplace, ask a question in messaging and purchase through another channel. We preserve product and audience context, clarify payment and delivery expectations, and separate marketplace volume from customers the brand can retain and grow directly. Lifecycle measurement then connects acquisition to repeat purchase, contribution margin and customer value. Zalo or social questions, local delivery expectations and payment choice can decide the sale after strong media performance; owners for those operational moments are included in growth planning.
We connect product discovery, media and conversion for APAC to profitable customer value, with optimisation grounded in margin and demand.

Phase 1
E-Commerce Audit & Growth Strategy
We assess product economics, audience demand, marketplaces, feeds, tracking, media, mobile journeys, merchandising, checkout, payment, delivery, CRM and repeat behaviour. The audit identifies where Vietnam revenue or margin is being lost and which changes depend on platform, inventory, creative, operations or customer service. We trace representative products from feed and ad through mobile detail page, payment, fulfilment and repeat communication, then quantify margin leakage rather than judging the store only by conversion rate.
Outcome: Comprehensive e-commerce growth strategy with channel priorities, budget allocation, and revenue targets.
Phase 2
Technical Implementation & Tracking
We implement conversion tracking, integrate marketing platforms, configure analytics, and establish measurement infrastructure ensuring accurate performance data.
Outcome: Complete tracking infrastructure providing visibility into customer acquisition, conversion, and retention metrics.
Phase 3
Multi-Channel Campaign Activation
We launch integrated campaigns across paid advertising, email automation, SEO, and retention marketing—driving traffic and revenue.
Outcome: Active marketing campaigns generating consistent revenue with tracked ROAS and customer acquisition costs.
Phase 4
Optimisation & Profitable Scaling
We optimise toward contribution, new-customer value, repeat purchase, conversion and inventory-aware growth by product and channel. Marketplace, social, storefront and lifecycle evidence guide the next decision, ensuring Vietnam acquisition does not outrun stock, fulfilment capacity or profitable demand. Budget moves with stock, contribution and cohort value, while marketplace and direct-store results are separated so high gross merchandise value does not disguise weak customer ownership or retention.
Outcome: Sustained revenue growth with improving profitability and healthy customer acquisition economics.
Trusted by people just like you.

Anvesh Katuri
Founder at Hyperios
“From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.”

Ben Tan
KrisShop, Singapore Airlines
“After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.”

Joanna Du
Head of Marketing at Cahoot
“The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.”
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FAQ
Frequently asked questions
Practical answers for organisations growing profitable ecommerce in Vietnam.
We can connect Google Shopping, Meta and TikTok acquisition, product and category SEO, marketplace or direct-store discovery, Shopify conversion, email or SMS lifecycle, retention and analytics. Scope follows the commercial constraint: qualified acquisition, product margin, stock turn, checkout completion, repeat purchase or customer value. Vietnamese payment, delivery, messaging, product information and fulfilment dependencies are included, so the programme is judged as a revenue system rather than a collection of campaigns. Feed ownership, promotion calendars, creative approvals and the handoff to customer service are also made clear, so a lean ecommerce team knows which decisions it can make quickly and which dependencies could limit growth.
We map the mobile route from social or search discovery through comparison, messaging, marketplace consideration and direct-store purchase. Google Search and Shopping, Meta, TikTok, content and marketplace activity receive distinct roles, while first-party data connects product views, basket value, order value and repeat behaviour. Vietnamese and English product information, Zalo questions, payment, delivery, inventory and the different demand patterns of Ho Chi Minh City, Hanoi and national markets shape the offer and bid decisions. We also distinguish a first order from a returning customer, and test whether the product, promotion and fulfilment promise remain consistent as the shopper moves between platforms.
A useful target starts with margin and customer economics, not a platform benchmark. We account for average order value, customer acquisition cost, promotion, marketplace fees, payment, delivery, returns, stock and lifetime value, then separate first orders from repeat buyers and marketplace from direct-store revenue. Contribution margin, cohort payback and repeat purchase sit beside channel ROAS, so leadership can see whether growth is fulfilable and profitable rather than inflated by discounting or existing intent. Targets are reviewed when price, supply, seasonality, promotion or media mix changes, giving the Vietnam team a decision framework rather than a universal promise.
We follow the journey from mobile or social discovery through product understanding, comparison, service questions, payment and delivery. The review covers Vietnamese and English information, catalogue consistency, reviews, price and promotion, speed, payment options, stock, fulfilment promise and Zalo or other support routes. Where volume supports it, merchandising, page hierarchy and calls to action are tested against completed orders, basket value and contribution through our CRO service. We also check that ad, marketplace listing, storefront, stock message and post-purchase promise agree, because a conversion problem often starts before the product page.
We first agree priority products, margin, inventory, payment, delivery, customer-service capacity and repeat-purchase potential. The audit then follows those products across marketplaces, social, search and the mobile storefront, checking feeds, media, merchandising, tracking and lifecycle. Vietnamese shoppers may discover in one channel, ask through messaging and purchase in another, so product and customer context must travel with them. The first trading cycle activates opportunities the business can fulfil and gives media, ecommerce and operations shared evidence for the next investment. A decision point then distinguishes useful learning from changes that depend on stock, platform, finance or fulfilment readiness.










