Reimagining growth.
APAC's #1 Ecommerce Marketing Agency for Revenue Growth.
Digital Squad helps ecommerce teams grow profitable customer value across APAC, not just transaction volume. Product discovery, merchandising, paid acquisition, checkout, retention and margin are connected so local buying behaviour informs a more durable growth system.
Trusted by 450+ clients over 19 years across APAC
One of APAC's Leading Shopify and E-Commerce Marketing Agencies — Built for Profitable, Scalable Growth.
Digital Squad has managed e-commerce growth for Shopify brands across APAC, combining AI-powered campaign optimisation, conversion-engineered landing pages, and multi-channel performance frameworks to drive profitable revenue — not just traffic. Our e-commerce marketing approach is built around ROAS discipline, precision audience targeting, and relentless conversion focus at every step of the purchase journey — refined across fashion, beauty, homewares, consumer electronics, and beyond.
Our ecommerce strategy connects product discovery, paid acquisition, merchandising, conversion, lifecycle communication and retention to unit economics. We make margin, customer acquisition cost, average order value, repeat behaviour and payback visible, so growth decisions are based on valuable customers rather than top-line revenue alone.
From direct-to-consumer start-ups to established multi-category Shopify stores, we build integrated marketing ecosystems that connect paid search, social commerce, and retention channels into a single, measurable growth engine.
Framework-first thinking
We connect ecommerce acquisition with merchandising, conversion, retention and unit economics. Search, paid media, content, product discovery, onsite experience, lifecycle communication and measurement are managed around profitable customer value, helping brands grow revenue without hiding margin pressure, weak repeat behaviour or costly acquisition behind top-line sales. Regional strategy creates leverage while merchandising, payment, delivery and customer expectations remain specific to each market and commercial model.
Sustainable ecommerce growth balances demand with the economics of serving it. We connect acquisition, product discovery, conversion, order value, retention and margin so teams can see whether growth is creating profitable customer relationships or merely buying temporary revenue.
E-Commerce Growth Specialisation
We focus exclusively on e-commerce—understanding customer acquisition funnels, purchase decision drivers, cart abandonment psychology, and retention economics unique to online retail. Our frameworks address e-commerce-specific challenges: high customer acquisition costs, intense competition, platform algorithm changes, and the imperative to balance growth with profitability. Expertise spans D2C brands, Shopify stores, marketplace sellers, and omnichannel retailers across fashion, beauty, electronics, home goods, and specialty products.
Full-Funnel Revenue Optimisation
Acquisition and retention must share the same customer economics. We coordinate search, paid social, product feeds, onsite merchandising, conversion improvement, email or SMS, loyalty and analytics around the journey from first visit to repeat purchase. Payment, delivery and customer expectations vary across APAC markets, so the system keeps regional measurement consistent while allowing the storefront and lifecycle experience to remain locally relevant. Marketing, merchandising and finance can then judge growth from one commercial view of margin, acquisition and customer value.
Profitable Growth & Unit Economics
We optimise for profitable revenue—not vanity metrics. Our frameworks balance customer acquisition cost against lifetime value, ensuring marketing investments generate positive returns. We track contribution margin, payback periods, and customer cohort performance—guiding budget allocation toward channels and campaigns delivering genuine profitability. Monthly reporting connects marketing spend to revenue outcomes, demonstrating clear ROI whilst identifying optimisation opportunities.
Platform Integration & Technical Excellence
E-commerce marketing requires deep platform integration. We implement comprehensive tracking across Shopify, Google Analytics, advertising platforms, and email tools—ensuring accurate attribution and performance measurement. Our technical implementations include enhanced e-commerce tracking, server-side conversion tracking, customer data platforms, and marketing automation integrations—creating unified data flows that enable sophisticated segmentation, personalisation, and optimisation.
We connect product discovery, media and conversion for APAC to profitable customer value, with optimisation grounded in margin and demand.
Phase 1
E-Commerce Audit & Growth Strategy
We analyse your current performance, customer acquisition costs, conversion rates, and retention metrics—identifying growth opportunities and optimisation priorities.
Outcome: Comprehensive e-commerce growth strategy with channel priorities, budget allocation, and revenue targets.
Phase 2
Technical Implementation & Tracking
We implement the measurement and platform foundations across product visibility, acquisition, landing and checkout experience, lifecycle journeys, retention and reporting. We then sequence the next improvements around margin, customer value and implementation dependencies, giving the team a practical order for improving profitable growth without sacrificing the experience that earns repeat purchases.
Outcome: Complete tracking infrastructure providing visibility into customer acquisition, conversion, and retention metrics.
Phase 3
Multi-Channel Campaign Activation
We launch integrated campaigns across paid advertising, email automation, SEO, and retention marketing—driving traffic and revenue.
Outcome: Active marketing campaigns generating consistent revenue with tracked ROAS and customer acquisition costs.
Phase 4
Optimisation & Profitable Scaling
We monitor unit economics, optimise campaigns based on contribution margin, test conversion improvements, and scale profitable channels.
Outcome: Sustained revenue growth with improving profitability and healthy customer acquisition economics, supported by better conversion, retention and customer lifetime value.
Trusted by people just like you.
Anvesh Katuri
Founder at Hyperios
“From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.”
Ben Tan
KrisShop, Singapore Airlines
“After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.”
Joanna Du
Head of Marketing at Cahoot
“The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.”
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Tell us what you need to change, which markets matter and how success is measured. A senior strategist will review the brief before the first conversation.
FAQ
Frequently asked questions
Practical answers for organisations planning growth in Asia Pacific.
Our ecommerce service can cover Google Shopping and Search, Meta and TikTok acquisition, product and category SEO, feed quality, email and SMS journeys, Shopify conversion improvement, retention, loyalty and analytics. We connect discovery, product consideration, checkout and repeat purchase so the team can see how each part contributes to revenue and customer value. The mix can adapt to APAC markets, local language, mobile behaviour, marketplace competition and payment or delivery expectations. Ecommerce is treated as a connected revenue system, not a collection of campaigns bought in isolation.
We map product demand, margin, audience, intent and repeat value, then give each channel a role. Google Shopping and Search can capture active need; Meta, TikTok, creators, marketplaces and content can build discovery; CRM and remarketing can support consideration and return. First-party Shopify data improves audience and product decisions as evidence accumulates. APAC creative may need English, Bahasa Indonesia, Chinese, Japanese or another market route, with proof, payment, delivery and promotion adapted to the customer journey in each market.
ROAS targets vary with margin, average order value, fulfilment, discounts, payment cost, product mix, repeat rate and attribution. We model unit economics and distinguish platform-reported revenue from contribution after variable costs, so a campaign is not scaled merely because it has a strong headline number. APAC markets may carry different delivery, tax, payment or marketplace economics, and new versus returning customers may have different value. Reporting can show ROAS, contribution, customer acquisition cost, repeat value and product or market context before budget is moved.
We audit product discovery, imagery, copy, proof, price and promotion, cart, checkout, mobile interaction, delivery, payment and the continuity between ad promise and store experience. Shoppers in different APAC markets may need locally intelligible delivery, language and payment detail, while a regional store may need different routes by market. We prioritise changes using analytics and qualitative evidence, then run structured tests where the traffic supports them. Our CRO service connects store learning to product margin and completed-order quality rather than optimising a button in isolation.
Yes. Klaviyo or an equivalent platform can support welcome, browse and cart recovery, post-purchase, replenishment, cross-sell, win-back and loyalty journeys, with segmentation based on product, market, value, consent and behaviour. The useful role of email, SMS or messaging differs by audience and category, so we test cadence and language rather than adding activity automatically. Reporting connects repeat purchase, contribution, unsubscribes, customer value and paid acquisition, helping a brand decide where retention improves the economics of regional growth.
The first cycle reviews Shopify analytics, catalogue and feeds, product and category pages, ad history, creative, CRM or email, checkout, payment, delivery and conversion tracking. We then prioritise the highest-value acquisition, experience or retention constraint, set a baseline for revenue and customer value, and sequence early releases with longer-term SEO or lifecycle work. Market, language, device and platform differences remain visible, so each local team can learn from its own buyers while regional leadership understands which product, channel or journey deserves the next investment.