Reimagining growth.
APAC's #1 Ecommerce Marketing Agency for Profitable Growth.
Digital Squad helps ecommerce teams grow profitable customer value, not just transaction volume. Product discovery, paid media, merchandising, conversion, retention and commercial analytics work together around margin, acquisition cost and repeat behaviour.
Trusted by 450+ clients over 19 years
An Ecommerce Marketing Agency Built for Profitable, Scalable Customer Growth.
Digital Squad combines campaign optimisation, conversion-engineered journeys and multi-channel performance systems to grow profitable ecommerce revenue rather than traffic alone. Our approach is built around disciplined unit economics, precise audience strategy and continuous improvement across product discovery, purchase and repeat behaviour, with experience spanning fashion, beauty, homewares and consumer electronics.
Acquisition, merchandising, conversion and retention are managed against the same unit economics. The aim is profitable customer growth: lower avoidable acquisition cost, stronger order value and more reasons for the right customers to return.
From direct-to-consumer start-ups to established multi-category Shopify stores, we build integrated marketing ecosystems that connect paid search, social commerce, and retention channels into a single, measurable growth engine.
Framework-first thinking
Ecommerce growth built around contribution, conversion and customer value.
The framework connects audience acquisition, product discovery, merchandising, checkout, lifecycle communication and measurement. It shows where revenue is being constrained and prevents one channel from claiming growth created elsewhere in the customer journey.
E-Commerce Growth Specialisation
We focus exclusively on e-commerce—understanding customer acquisition funnels, purchase decision drivers, cart abandonment psychology, and retention economics unique to online retail. Our frameworks address e-commerce-specific challenges: high customer acquisition costs, intense competition, platform algorithm changes, and the imperative to balance growth with profitability. Expertise spans D2C brands, Shopify stores, marketplace sellers, and omnichannel retailers across fashion, beauty, electronics, home goods, and specialty products.
Full-Funnel Revenue Optimisation
Acquisition and retention must share the same customer economics. We coordinate search, paid social, product feeds, onsite merchandising, conversion improvement, email or SMS, loyalty and analytics around the journey from first visit to repeat purchase. Payment, delivery and customer expectations vary across APAC markets, so the system keeps regional measurement consistent while allowing the storefront and lifecycle experience to remain locally relevant. Marketing, merchandising and finance can then judge growth from one commercial view of margin, acquisition and customer value.
Profitable Growth & Unit Economics
We optimise for profitable revenue—not vanity metrics. Our frameworks balance customer acquisition cost against lifetime value, ensuring marketing investments generate positive returns. We track contribution margin, payback periods, and customer cohort performance—guiding budget allocation toward channels and campaigns delivering genuine profitability. Monthly reporting connects marketing spend to revenue outcomes, demonstrating clear ROI whilst identifying optimisation opportunities.
Platform Integration & Technical Excellence
Reliable ecommerce measurement depends on clean connections between the storefront, analytics, media and lifecycle platforms. We implement the tracking and data flows needed for attribution, segmentation and personalisation, with enough governance to keep customer data useful and responsibly handled.
We connect product discovery, media and conversion to profitable customer value, with optimisation grounded in margin and demand.
Phase 1
E-Commerce Audit & Growth Strategy
We analyse your current performance, customer acquisition costs, conversion rates, and retention metrics—identifying growth opportunities and optimisation priorities.
Outcome: Comprehensive e-commerce growth strategy with channel priorities, budget allocation, and revenue targets.
Phase 2
Technical Implementation & Tracking
We implement the measurement and platform foundations across product visibility, acquisition, landing and checkout experience, lifecycle journeys, retention and reporting. We then sequence the next improvements around margin, customer value and implementation dependencies, giving the team a practical order for improving profitable growth without sacrificing the experience that earns repeat purchases.
Outcome: Complete tracking infrastructure providing visibility into customer acquisition, conversion, and retention metrics.
Phase 3
Multi-Channel Campaign Activation
We launch integrated campaigns across paid advertising, email automation, SEO, and retention marketing—driving traffic and revenue.
Outcome: Active marketing campaigns generating consistent revenue with tracked ROAS and customer acquisition costs.
Phase 4
Optimisation & Profitable Scaling
We monitor unit economics, optimise campaigns based on contribution margin, test conversion improvements, and scale profitable channels.
Outcome: Sustained revenue growth with improving profitability and healthy customer acquisition economics, supported by better conversion, retention and customer lifetime value.
Trusted by people just like you.
Anvesh Katuri
Founder at Hyperios
“From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.”
Ben Tan
KrisShop, Singapore Airlines
“After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.”
Joanna Du
Head of Marketing at Cahoot
“The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.”
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Tell us what you need to change, which markets matter and how success is measured. A senior strategist will review the brief before the first conversation.
FAQ
Frequently asked questions
Practical answers for organisations choosing an ecommerce marketing agency.
Our ecommerce service can cover Google Shopping and Search, Meta and TikTok acquisition, product and category SEO, feed quality, email and SMS journeys, Shopify conversion improvement, retention, loyalty and analytics. We connect discovery, product consideration, checkout and repeat purchase so the team can see how each part contributes to revenue and customer value. The mix can adapt to APAC markets, local language, mobile behaviour, marketplace competition and payment or delivery expectations. Ecommerce is treated as a connected revenue system, not a collection of campaigns bought in isolation.
We map product demand, margin, audience, intent and repeat value, then give each channel a role. Google Shopping and Search can capture active need; Meta, TikTok, creators, marketplaces and content can build discovery; CRM and remarketing can support consideration and return. First-party Shopify data improves audience and product decisions as evidence accumulates. APAC creative may need English, Bahasa Indonesia, Chinese, Japanese or another market route, with proof, payment, delivery and promotion adapted to the customer journey in each market.
ROAS targets vary with margin, average order value, fulfilment, discounts, payment cost, product mix, repeat rate and attribution. We model unit economics and distinguish platform-reported revenue from contribution after variable costs, so a campaign is not scaled merely because it has a strong headline number. APAC markets may carry different delivery, tax, payment or marketplace economics, and new versus returning customers may have different value. Reporting can show ROAS, contribution, customer acquisition cost, repeat value and product or market context before budget is moved.
We audit product discovery, imagery, copy, proof, price and promotion, cart, checkout, mobile interaction, delivery, payment and the continuity between ad promise and store experience. Shoppers in different APAC markets may need locally intelligible delivery, language and payment detail, while a regional store may need different routes by market. We prioritise changes using analytics and qualitative evidence, then run structured tests where the traffic supports them. Our CRO service connects store learning to product margin and completed-order quality rather than optimising a button in isolation.
Yes. Klaviyo or an equivalent platform can support welcome, browse and cart recovery, post-purchase, replenishment, cross-sell, win-back and loyalty journeys, with segmentation based on product, market, value, consent and behaviour. The useful role of email, SMS or messaging differs by audience and category, so we test cadence and language rather than adding activity automatically. Reporting connects repeat purchase, contribution, unsubscribes, customer value and paid acquisition, helping a brand decide where retention improves the economics of regional growth.
The first cycle reviews Shopify analytics, catalogue and feeds, product and category pages, ad history, creative, CRM or email, checkout, payment, delivery and conversion tracking. We then prioritise the highest-value acquisition, experience or retention constraint, set a baseline for revenue and customer value, and sequence early releases with longer-term SEO or lifecycle work. Market, language, device and platform differences remain visible, so each local team can learn from its own buyers while regional leadership understands which product, channel or journey deserves the next investment.