Reimagining growth.
Vietnam's #1 Google Ads Agency for Qualified Acquisition.
Digital Squad turns Google Ads into a measurable acquisition system for brands competing in Vietnam and across APAC. Vietnamese and English queries, mobile landing paths, calls, Zalo conversations and offline outcomes inform targeting, bidding and creative, while Ho Chi Minh City, Hanoi and national demand are managed around qualified pipeline, purchase value and sustainable growth.
Trusted by 450+ clients over 19 years across APAC
Google Premier Partner Since 2016 and One of Vietnam's Leading Paid Search Agencies.
Digital Squad has held Google Premier Partner status since 2016 — placing us among the top tier of certified Google Ads agencies globally. We combine AI-powered bidding strategies, precision audience intelligence, and performance-engineered campaign architecture across Search, Performance Max, Display, and YouTube to deliver measurable returns on every dollar of ad spend — refined across more than 40 industries.
Google Ads in Vietnam must turn Vietnamese and English search demand into qualified action across mobile-first journeys. We connect keywords, audience, offer, bidding, creative, landing pages, calls or messaging, offline conversion data and sales follow-up. Ho Chi Minh City, Hanoi and national campaigns receive distinct roles where customer value or serviceability differs. For many categories, the decisive action is a call or Zalo conversation from a mobile result rather than a completed web form, so campaign value depends on response quality as much as bidding.
From fast-scaling e-commerce brands to enterprise B2B organisations, we build scalable paid search systems that compete in the most demanding CPC environments and deliver sustained ROAS across APAC and beyond.
Framework-first thinking
We engineer Google Ads around the economics of qualified demand, not the volume of clicks. Search intent, campaign structure, audience signals, offer, creative, landing experience, conversion tracking and sales feedback operate as one system, allowing budget to move toward the queries, markets and customer journeys that create pipeline and revenue.
The Vietnam paid-search system begins with the buyer decision and ends with the quality of the resulting customer action. Query language, geography, device, creative, mobile landing experience, tracking and response ownership share one plan, preventing cheap form fills or automated bidding from obscuring commercial performance. Auction strategy is paired with a contact architecture that carries query, campaign and location context into messaging or CRM records, allowing sales teams to recognise why the prospect engaged.
Proven Track Record
We’re one of APAC’s most recognised performance agencies — trusted by over 450 brands to deliver high-ROAS Google Ads campaigns across Asia Pacific and demanding global markets. From emerging startups to enterprise and Fortune 500 teams, we’ve driven measurable revenue outcomes in industries with complex journeys, strict regulations, and competitive CPC environments.
Deep Expertise Across B2B and B2C Google Ads Campaigns
Paid media success demands different playbooks for different audiences. Our experience spans enterprise B2B acquisition systems, high-volume B2C funnels, lead generation at scale, eCommerce growth, and multi-market campaign structures. Each framework is engineered to balance intent, cost efficiency, and conversion velocity.
AI-Driven Paid Search Built for Performance Across APAC Markets
Paid search media is evolving — and so are our methods. We integrate AI-powered bidding, predictive audiences, automated optimisation, and creative intelligence to help brands stay competitive across Search, Performance Max, Display, YouTube, and emerging AI ad formats. This ensures campaigns that are more adaptive, more efficient, and consistently ahead of media shifts.
Multi-Market SEM Expertise Across APAC and Beyond
Vietnamese buyers may move from search into a mobile call, Zalo conversation, short form or store visit depending on category and stage. We preserve query, language, location and intent context in the handoff so teams can distinguish genuine demand from low-quality conversions and respond with the detail the buyer needs. Ho Chi Minh City and Hanoi performance is separated only where auction economics, service coverage or customer value differ; otherwise the structure avoids artificial fragmentation that slows learning.
We turn search demand in Vietnam into qualified pipeline through disciplined campaign architecture, measurement and budget control across the full path from query to revenue.
Phase 1
Audit & Opportunity Mapping
We review Vietnamese and English queries, match types, bidding, audiences, location settings, creative, mobile landing pages, calls or messages, conversion tracking and offline outcomes. The audit identifies wasted spend and response gaps, then assigns the media, web, analytics and sales changes required before budget increases. The review follows each priority query through the Vietnamese or English mobile landing experience, CRM capture and sales response to expose where otherwise promising demand is lost. Call handling, Zalo routing, offline sales imports and rejected-lead reasons are reviewed alongside search terms, because an efficient account can still fail when local enquiries disappear after the click.
Outcome: a clear diagnosis of performance gaps, wasted spend, and the growth levers that will deliver the highest ROAS.
Phase 2
Campaign Strategy Blueprint
We design a tailored Google Ads roadmap that aligns budgets, audience frameworks, bidding strategies, and channel mix across Search, Performance Max, Display, and YouTube. Every recommendation connects to measurable goals in acquisition, ROAS, and revenue. Campaign structure separates brand, category, competitor and location intent where economics justify it. The plan connects bidding and budget to value-based conversion signals, assigns landing-page and creative work, and defines how calls, forms, Zalo conversations and offline outcomes return to optimisation.
Outcome: a structured, data-backed media plan designed for efficiency, scale, and predictable performance.
Phase 3
Execution & Optimisation Sprint
Our team activates the strategy through focused execution cycles — deploying improved campaign structures, high-intent creative, refined keyword groups, and audience layering. We optimise continuously through AI bidding, A/B testing, creative iteration, and conversion-path enhancements.
Outcome: stronger performance, lower CPA, and consistent ROAS improvements across priority campaigns.
Phase 4
Insights, Reporting & Continuous Scaling
Optimisation follows qualified leads, opportunity progression, purchases, revenue and acquisition efficiency. Search-term evidence, Ho Chi Minh City and Hanoi performance, mobile behaviour and sales feedback refine bids and creative, ensuring Vietnam investment reflects customer value rather than platform conversions alone. Bids respond to accepted leads, purchases or attributable revenue, with device and city signals constrained when they reflect operational capacity rather than an intrinsically stronger audience.
Outcome: sustained, scalable revenue growth powered by continuous intelligence and evolving optimisation.
Trusted by people just like you.
Anvesh Katuri
Founder at Hyperios
“From branding to execution, the team delivered clarity and strategy beyond expectations. Within 3 weeks we ranked on page one across 7 markets for competitive generative AI terms.”
Ben Tan
KrisShop, Singapore Airlines
“After years of struggling with negative ROAS across multiple agencies, this was the first team that actually turned things around. The difference was night and day.”
Joanna Du
Head of Marketing at Cahoot
“The team brought strategic clarity we had never experienced before. Their SEO insights reshaped our entire content approach and quickly lifted visibility across our core programmes.”
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FAQ
Frequently asked questions
Practical answers for organisations improving paid acquisition in Vietnam.
The useful budget follows Vietnamese and English keyword demand, auction costs, target locations, landing-page readiness, expected lead value and the sales team's follow-up capacity. We benchmark those conditions before setting a VND range and separate media from management. Ho Chi Minh City, Hanoi and national demand may need different tests, while a low budget can produce too little conversion evidence for reliable bidding. The proposal therefore states the learning objective, expected volume, commercial threshold and decision point rather than importing a regional figure as a local quote.
B2B campaigns prioritise fit and progression, using audience, industry, role or account context where available and tracking MQL, SQL, opportunity and pipeline milestones. B2C campaigns may prioritise purchase volume, ROAS, product margin and mobile checkout efficiency. Vietnamese copy, English regional terms, landing pages, bidding and conversion values change with the model. We do not force both through the same account logic or judge a long B2B sale by the same signal as an immediate purchase.
A well-structured account can generate early enquiries or purchases within the first two to four weeks, while the first weeks are also a learning period for query quality, creative and automated bidding. More reliable benchmarking generally develops from around week six, with efficiency improving over the first 60–90 days as meaningful conversion data accumulates. Timing depends on budget, demand, offer, tracking, mobile experience and how quickly local sales teams return qualification feedback.
Scope can include account and campaign architecture, Vietnamese and English keyword or audience strategy, ad copy and creative testing, bidding, negative-query work, landing-page recommendations, conversion tracking, feed or Performance Max support and monthly reporting. We can audit an inherited account before deciding what to retain. Management is priced around spend, market count, campaign complexity and implementation needs, with media investment kept separate. As a certified Google Partner, our team holds active Search, Display, Video and Performance Max certifications.
We use bidding options such as Target CPA, Target ROAS and Max Conversion Value only when the conversion data is reliable enough to guide them. First-party CRM or analytics signals can improve audience and value decisions, while structured creative testing helps identify useful messages. AI Rudder, the enterprise conversational AI company, saw a 795% increase in qualified leads within 60 days from an approach combining AI-calibrated bidding with first-party CRM data. That approved example is proof of work, not a promise for every local account; strategy and human review remain essential. We also inspect query quality, landing friction and sales feedback before changing the bidding model.
Yes. We have managed campaigns across Australia, New Zealand, Malaysia, Indonesia, Thailand, the Philippines and wider APAC. Each market needs its own language, search behaviour, CPC assumptions, competition, offer and conversion path. We keep accountability in one regional framework while allowing Vietnam campaigns to reflect Vietnamese intent, mobile usage, local response channels and Ho Chi Minh City or Hanoi differences rather than copying an account structure across countries. That separation gives a lean local team a clearer test plan and a better explanation for regional budget owners.
For B2B, we track cost per qualified lead, lead-to-MQL and SQL progression, opportunity creation, pipeline contribution and revenue where the CRM supports the connection. For ecommerce, we track purchase value, margin context, product category and ROAS. Forms are only one route in Vietnam, so calls, Zalo conversations and offline outcomes can be included when they have a dependable return path. Click-through rate remains diagnostic, not the commercial finish line.
We diagnose query and language quality, audience, offer, landing-page friction, mobile experience, tracking, response time and sales feedback before adding budget. Ho Chi Minh City, Hanoi and national journeys are separated where that clarifies the issue. The correction plan ranks changes, assigns owners and sets commercial thresholds, then tests whether forms, calls, Zalo and offline outcomes return usable signals. Automated bidding is corrected only after it can learn from outcomes the business can qualify, close or repeat.