A leading integrated agency for Greater China Growth.
Coordinate digital marketing across Greater China with shared commercial standards and market-specific execution.
Trusted by 450+ clients over 18 years across APAC
Regional strategy for Greater China
Greater China creates meaningful growth opportunities, but also language, platform, regulatory and commercial differences that require explicit specialist ownership.
Digital Squad connects strategy, acquisition and measurement across Hong Kong and wider cross-border Chinese-language buyer journeys, while adapting the buyer journey for each market.
Strategy, execution and measurement stay connected so regional consistency does not become local sameness.
The Integrated Growth Agency for Digital Marketing, AI Transformation & Strategic Communications.
Building organisations for what’s next.
Digital Marketing
Connect search, paid media, content, creative, conversion and data into one accountable acquisition system. In Greater China, this capability connects directly to the buyer journey, commercial measurement and wider growth strategy.
Explore digital marketing.
Branding and Communications
Create a clear positioning, messaging and communications system that earns trust across markets and channels. In Greater China, this capability connects directly to the buyer journey, commercial measurement and wider growth strategy.
Explore branding and communications.Digital Transformation and AI Development
Design, build and govern AI agents, copilots and workflow automations around measurable operational outcomes. In Greater China, this capability connects directly to the buyer journey, commercial measurement and wider growth strategy.
Explore AI development and consulting.
Explore our industry capabilities
SaaS
Build predictable SaaS pipeline in Greater China through positioning and GTM, SEO and AI visibility, and paid demand generation, aligned to the category's buyer journey and commercial measures.
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Technology
Build technology demand and adoption in Greater China through technical positioning, developer and buyer content, and demand generation, aligned to the category's buyer journey and commercial measures.
ExploreFinancial Services and Fintech
Build compliant financial-services growth in Greater China through trust-led positioning, search and content, and paid acquisition, aligned to the category's buyer journey and commercial measures.
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Real Estate
Build qualified property enquiries in Greater China through property positioning, search and local discovery, and paid media, aligned to the category's buyer journey and commercial measures.
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B2B
Build qualified B2B pipeline in Greater China through icp and account strategy, category and demand content, and search and paid acquisition, aligned to the category's buyer journey and commercial measures.
ExploreLuxury
Build premium demand and customer value in Greater China through luxury positioning, audience intelligence, and premium content, aligned to the category's buyer journey and commercial measures.
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What makes us different
One commercial mandate.Documented market adaptation.Senior governance.Comparable measurement.
Founder-led and senior-owned
Experienced strategists stay close to the decisions, delivery and commercial outcome.
APAC strategy with market-specific execution
Regional strategy creates leverage across Greater China, while market-specific buyer journeys protect relevance.
AI × human intelligence
For Greater China, AI speeds up research, analysis and production while senior specialists shape the strategy, refine the work and remain accountable for results.
Boutique agility, enterprise discipline
Across Greater China, focused delivery cycles turn decisions into measurable progress with senior oversight from strategy through optimisation.
Build an accountable growth system for Greater China.
Phase 1
Discover & Diagnose
Assess the commercial objective, audience, APAC buyer journey, current performance and growth constraints behind the build an accountable growth system for greater china.
Outcome: A shared diagnosis and an agreed definition of success.
Phase 2
Design & Strategise
Turn the findings into a prioritised build an accountable growth system for greater china roadmap connecting channels, content, data and responsibilities.
Outcome: A sequenced roadmap tied to commercial outcomes.
Phase 3
Activate
Launch the first build an accountable growth system for greater china initiatives with complete tracking, senior oversight and a direct path to customer action.
Outcome: Visible progress, reliable measurement and useful market learning.
Phase 4
Optimise
Improve the build an accountable growth system for greater china by comparing commercial outcomes with the baseline and investing further in what produces qualified growth.
Outcome: Continuous improvement in pipeline, revenue, efficiency or operational clarity.
Digital Squad combines 18 years of experience, senior regional expertise and measurable delivery to help organisations grow across Greater China.
18 years
Digital marketing experience across B2B and B2C
450+
Clients served across APAC
$50 million
Paid-media spend managed
4×
Semrush awards
Explore our services
Unlock hidden growth potential.
Let's get moving
Schedule a discovery Zoom meeting.
Contact
Request a Strategy Session
Tell us what you need to change, which markets matter and how success is measured. A senior strategist will review the brief before the first conversation.
Commonly asked questions
We’re ready to help if you have more.
Digital Squad supports growth across Hong Kong and wider cross-border Chinese-language buyer journeys, connecting regional strategy with the audiences, channels and conversion journeys that matter in each market.
Yes. Commercial priorities, brand standards and measurement can be shared, while search language, platforms, creative, proof, conversion and sales handoff adapt to each market.
Digital Squad is headquartered in Singapore and brings in market, language, media, cultural and regulatory expertise to match the audience and channel mix.
Market dashboards use shared definitions while retaining country-level detail, so decision-makers can compare investment and outcomes without blending unlike markets.
Yes. Digital Squad aligns priorities, responsibilities, reporting and handoffs across the Greater China regional team, country teams and specialist agencies.
Yes. Local-language work is planned around search demand, buyer behaviour, channel use and conversion needs, with fluent specialist review.